Yesterday, Coca-Cola released a video praising Pakistan’s city of lights, Karachi. The video is titled Karachi Is Love and features several of Karachi’s most famous spots and is enhanced by a song in the background.
Coca-Cola has definitely managed to catch our attention with this campaign, the Karachi is Love campaign takes a shot at intensifying patriotism within the residents. It manages to connect us all, regardless of our ethnic or racial differences.
Through Coca-Cola’s Karachi is Love campaign the people are reminded of how beautiful this city truly is. No matter how different and separated we all are, at the end of the day, we turn to our favorite drink- Coca-Cola.
They also came up with hashtags such as #KarachiLoveHai, #Karachiisopenhearts, #Karachisroshniaurumeed. All of which quickly became the basis of communication and connection amongst the public. An artist took to Facebook and claimed that the Coca-Cola Karachi is Love video reinspired him to create stamps again
Moreover, Coca-Cola’s Karachi is Love video has reignited patriotism within the Karachiites and it has made us feel more connected and appreciated. People now have something in common, something they all share and agree upon.
Their cleverly published campaign has truly gained everyone’s attention, we believe that the Coca-Cola Karachi is Love campaign is a great initiative and should receive all the praise it could get.
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