I see a lot of people having somewhat of a problem with the dance element of Tarang ads. And I fail to understand what exactly the issue is as far as all their ads are serving the purpose of advertising – celebrity endorsements leading buyers’ attention that is.
To me Tarang’s series of ad films have always rendered a happy-go-lucky feel and that’s just what they’re looking to convey. Dance is a serious medium of portraying happiness, just like the splash of vibrant colors thrown in all over – from their sets to costumes. I mean why can’t we sell “happy”?
The latest ad flaunts our industry’s prettiest faces of youth – the feisty Saba Qamar, the cutesy Sajal Ali and the zestful Hareem Farooq, all of the beauties found in different scenarios and stages of life, making the most of their Chai moments, being playful and endearing at the same time. I also loved as to how they associated the aroma of freshly brewing tea with the sweet melody created by music notes for an intent listener. Though I wish the male artist opposite Saba Qamar was more reactive and showed some level of awestruck amusement as she led him to some fun swirling & twirling.
This 70 seconds ad leaves you nothing short of smiling wide, craving for some incredible chai and yes…dancey too! Of course it is an absolute treat to watch the three most desirable young ladies of our times colorfully dressed, looking at us intently and dancing to their heart’s delight right? Right.
