The recent designated skincare routine has the newer generation hinged onto a long list of skincare products. However, for a long time, Pakistani were skeptical about local skincare products. The fear of local brands misusing trust and utilizing low-quality ingredients and formula, which tends to make skin rough and parched.
The urge to use quality products led to the only alternative of buying expensive imported skincare products. The imported brands satisfied the consumer but were a strain on the wallet. With the rising rate of the dollar and the devaluation of the rupee, imports have been discouraged through tariffs since 2018. The change in financial situation transformed the beauty and skincare industry in Pakistan.
The dynamic change allowed entrepreneurs and small businesses to grow expansively, providing better quality at an affordable price. Here is a list of the top 5 popular Pakistani skincare brands that have taken flight in Pakistan with an expectancy of an increased market of US$885.70 million in 2025.
Conatural
Founded by two sisters, Myra Qureshi and Reema Taseer, CoNatural is an organic skincare and makeup brand based in Lahore. The brand targeted the Pakistani mindset to transform effective natural products for Asian skin that go with a belief in beauty beyond color. With a wide range of beauty products from hair care to skin care, CoNaural aims to incorporate sustainability in packaging and product manufacture, promoting transparency with its customers.
Organic Travellers
A brand promoting self-accepting, Organic Travellers have paved the way through the Pakistani beauty industry, providing women with a platform to address their skincare concerns. The brand offers a range of skincare products, including moisturizers, serums, toners, and sunscreens. The Organic Traveller is a skincare company that is an ode to every girl who feels the need to pamper herself and feel alive.
Her Beauty
With the aim to promote inclusivity among women, Her Beauty aligns with the Taskeen Health Initiative goal to promote mental health awareness, transforming attitudes and behaviors towards mental health. The brand encourages young women towards self-acceptance and self-love. Her Beauty is kind and cruelty-free free with 100% vegan products. It offers a huge range of beauty products from skin care to hair care.
Jenpharm
Jenpharm is a dermatologically approved Pakistani brand focusing on providing medicated skin care solutions to its consumers. The brand targets commonly occurring skincare issues such as acne, hyper-pigmentation, dryness, and dullness. The brand has been serving the locals since 2012. Jenpharm has gained popularity with its light-weight moisturizers and dermatological products.
Body & Body
B&B is a Pakistani skincare brand with sulfate-free and paraben-free products, featuring extracts from organic ingredients to attain organic formulation. The brand has understood the market demand and introduced a range of rice-based products with the hype of Korean skincare products featuring rice as the main ingredient. Local brands are gaining popularity with strategic marketing and planning techniques presenting quality products to Pakistani.
Discover your favorite Pakistani skincare brand offering quality products at affordable prices so you can skip the expensive imported alternatives and adopt what’s yours!
