You know what happens when marketing is done right? It makes waves around the world, on TV screens, and is talked about on social media. And without exaggerating, some ad campaigns really do take social media by storm when brands know how to come up with something creative and relatable.
So when everyone is doing campaigns back and forth, left and right, Runway recommends the top marketing campaigns taking social media by storm this week. Here are our top four picks for campaigns that have people gushing on LinkedIn and X.
Lays: Ways to Lays
Lay’s has always been a brand that finds ways to keep snacking fun, and this time, they’ve taken their creativity on the road, literally. The WaysToLays food truck has hit the bustling streets of Delhi and Gurgaon, bringing a whole new way to experience Lay’s chips.
Picture this: a rolling restaurant serving dishes crafted by celebrity chefs, like Vikaas Khanna and Kunal Kapoor and food content creators, each recipe designed to incorporate Lay’s chips in delicious ways. Whether it’s adding that signature crunch as a crispy coating on chaats or using them as flavorful toppings on paani puri, the truck is a playground of culinary creativity.
The streets of Delhi have always been known for their vibrant food culture, and now, Lay’s has seamlessly woven itself into that narrative. By infusing locally inspired recipes with its iconic chips, the brand is giving food lovers a fresh way to enjoy their favorite snack. It’s an experiential leap, turning something as simple as potato chips into an essential part of the city’s street food experience. Lay’s has not just introduced new flavors but also a whole new way of snacking, on wheels.
Cadbury: Made to Share
Packaging isn’t just about aesthetics, it’s a canvas for storytelling. Cadbury understands this better than most, and their latest Made to Share Dairy Milk bars are proof of that.
With these limited edition bars, Cadbury isn’t just selling chocolate; they’re celebrating everyday acts of generosity. Each bar comes with a playful redesign that naturally encourages sharing, subtly reminding people that the best moments are the ones we split with others. Whether it’s giving recognition to unsung heroes or creating hilarious scenarios to divide the chocolate portions, the campaign finds humor and heart in the simple act of sharing.
In the branding world where personalization often feel like an algorithmic game, Cadbury proves that relatability is more powerful than data driven precision. This isn’t about complex consumer insights, it’s about something deeply human: kindness. And what better way to reward kindness than with a bar of chocolate that’s made to be divided?
Kellogg’s: See you in the morning
For decades, Kellogg’s Corn Flakes has been synonymous with breakfast. But as consumer habits shift and cereal sales face a decline, the brand is digging into its roots, bringing back a beloved character to rekindle that morning magic.
Enter Cornelius “Corny” the Rooster. If you grew up seeing him on cereal boxes, you know he’s more than just a mascot, he’s a symbol of the classic breakfast ritual. Now, Kellogg’s is reintroducing Cornelius with a fresh, energetic campaign that plays on nostalgia while appealing to a new generation.
With the tagline “The OG”, Kellogg’s isn’t just reminding people of its heritage, it’s reclaiming its space as the original breakfast brand. The second phase of its See You in the Morning campaign takes Cornelius beyond the cereal aisle, featuring bold OOH activations across Europe. Against a striking red, blue, and white backdrop, the rooster struts back into the spotlight, bringing with him a vibrant reminder of why Kellogg’s has been a breakfast staple for generations.
Oreo x Pokemon
Remember the time when we had Pokemon Go on our phones and we would go around the city collecting them on our phones? Or maybe if you’re an old Gen Z like me, *cough cough* we used to collect all sorts of Pokemon stuff, like cards, and even coins. In a similar move that merges nostalgia with collectibility, Oreo has partnered with Pokemon for a limited edition cookie range that’s as fun to eat as it is to collect.
The special edition Oreo cookies come embossed with 16 different Pokemon, including fan favorites like Pikachu, Charmander, Rowlet, and Jigglypuff. But here’s where it gets exciting, some Pokemon are harder to find than others, and the rarest of them all? Mew. (Some people are even selling it on eBay for $500, just saying.)
Just like in the games, where catching rare Pokemon is part of the thrill, Oreo has gamified the experience by making the Mew cookie hard to find. And for those lucky enough to spot it, there’s more than just bragging about it to your friends, winners stand a chance to receive exclusive prizes, including an Oreo Pokemon metal coin set and a two dimensional lamp. (hmm real fun huh)
The beauty of this campaign lies in its ability to tap into the Pokemon cult while blending it into the world of snacking. It’s a playful nod to childhood memories while making collecting fun all over again, except this time, you can eat what you catch, yo!
Each of these campaigns, in its own way, showcases the power of creativity in branding. These brands aren’t just selling products, they’re selling experiences, memories, and stories that resonate. And in a world flooded with advertising, that’s what makes them stand out.
Do you have similar campaigns that stand out to you the most? Let us know in the comments.
