Ramzan not only brings Roza, blessings, rehmat and Ramzan transmissions but also very thoughtful and emotional ads that hit you really hard and tears eventually fall out of your eye.
So this morning as I reached the office, there was no one and it looked like everyone becomes lazy in Ramzan. So I started scrolling through Twitter. #SufiJoNaamHaiAtemadKa was trending, as soon as I clicked it took me to the latest ad of Sufi Banaspati and cooking oil.
Before I take you to that beautiful piece of art here’s a little background:
Nowadays, we depict the culture of any country through films and ADs. Sufi has perfectly shown the richest and vibrant culture of Pakistan and the values we are taught. This ad is so relatable especially for the ones who live Abroad. The iftars, sehris, dawats, the excitement for Eid, shopping, mehndi! There’s no place like Pakistan when it comes to celebrating Ramzan.
Next in line is Meezan group’s Meezan Ramzan TVC 2018.
This Ramadan Mezan pays a heartwarming tribute to all daughters, sisters, mothers, wives, and grandmothers everywhere. A soft, targeted and a message-oriented campaign executed perfectly.
Next is my personal favourite, absolutely in love with this concept #EidiForEdhi #BottleOfChange
Coca-Cola and Edhi foundation, are standing together this Ramazan. Continuing, last year’s charitable spirit, this year again both are holding hands towards the same cause. Their collaborative efforts are targeted towards persuading all of you to donate more!
Edhi foundation is Pakistan’s leading humanitarian and social welfare services organization. Like last year, this year again Coca-Cola has announced to continue its ‘Eid for Edhi’ campaign.
Next is the very lesser known ad but it once again has a great and very powerful message that I ask Allah only and no one else, only he has the power to bless people and that’s what matters.
Here you go:
But just like last year the one TVC that stole the show this year as well is by Surf Excel’s #EkNekiRozana. Its new TVC welcomes Ramazan by reminding us that a small neki can go a long way.
Little Adil’s act of kindness teaches us that even a little act of kindness can sew together bonds that were once broken.
So with the belief that one deed a day (#Eknekirozana) can create a chain of greater good, do not hesitate if you get dirty in the process, because, ‘agar neki karne may daagh lag jayen tu daagh ache hain’.
So tell us what is your favourite TVC in comments section below.
