According to the statistics by the Food and Agriculture Organization, Sindh has the highest per capita consumption of dairy products in Pakistan, at 246kg per person. Punjab has the second-highest per capita consumption rate at 132kg. They are followed by Balochistan, at 108kg per person.
It is rather evident, that there is a great demand for milk in the local market which is provided for by the dairy companies.
With an extremely diet-conscious mass market, in the present day, A healthier alternative within the milk market was important. Hence many companies came up with a low=fat high in calcium alternative to it. The latest contender in the market stands to be olpers light milk after nesvita pro-bones.