IHOP is the american multinational pancake house, especially renowned for its breakfast items.It came into being after Applebees was taken over. Currently, the company has 1,814 locations in Latin America, the Middle East, Southeast Asia, and Oceania and North America.
Chief Executive Officer of Dine Brands Global Steve Joyce said in an announcement, “My commitment as CEO of Dine Brands Global was to return it to a growth company, and our international development is certainly a major component of that growth.”
Adding on to it,he said,“Key to our international strategy is identifying and entering new markets, such as Pakistan, that have a rapidly growing economy, are contiguous to existing markets to offer an economy of scale, and above all, have an appetite for IHOP’s unique guest experience of warm hospitality with world famous pancakes, breakfast and other menu items.”
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“The opportunity to partner with principals from Gerry’s Group as franchisees was also a major factor in our decision,” Joyce added. “Under their ownership, Gerry’s Group is an experienced, established company based in Pakistan with multinational experience across a broad number of industries as well as Food and Beverage, including operating and owning 40 Costa Coffee locations in the United Kingdom.”
Managing Director Gerry’s Group Akram Wali in a statement said, “We are delighted to be bringing the world famous American IHOP experience to our country and to our portfolio of successful companies.”
Wali went on to say,“While IHOP will be a new brand in Pakistan, there is already significant awareness of and excitement about IHOP and we look forward to the opening of our first location later this year.”.
