We’re Loving Soft Oranjee’s #chillkaro Trend
With all the negativity around the country, Mondelez's Soft Oranjee has come up with an effective advertisement campaign, asking consumers to #chillkaro!
The past few days our social media has been flooded with posts containing the hashtag #chillkaro. At first, we thought what a cool way to put all these internet trolls in their place!
Upon further research, it came to us that Mondelez’s Soft Oranjee Chew has recently started their very own campaign with the hashtag #chillkaro. Their basic message is to promote that you forget your haters and focus on the good in your life, they are encouraging their consumers to be as sweet as the candy itself is.
What they’re trying to say is that one should eat Soft Oranjee and adopt a more chill attitude while not caring about the trolls or the haters, just spreading sweetness and positivity. Hence, #chillkaro.
We’ve seen many celebrities endorsing the brand its PR campaign; Hania Amir, Ayesha Omar, and many more have been seen commenting with the hashtag #chillkaro as a reply to the mean comments or any internet trolls.
Moreover, Hania Amir recently posted a video about the #chillkaro itself, explaining how she has decided to adopt a new methodology to go about her life and to deal with any trolls that come her way. She promotes the candy by saying that she promises to stay as sweet as Soft Oranjee itself and tackle any hater that comes her way with this new positive attitude.
Call it an advertisement campaign or a PR stunt, it got our attention! That’s what matters; Soft Oranjee was successful in creating an engaging and creative ad with their #chillkaro trend.
The #chillkaro campaign is a great start to spread love, humility, and positivity amongst the people of Pakistan. We could use a fresh set of attitudes, it honestly makes us realize to focus more on spreading positive vibes rather than always being critical about things.
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