Adidas To Sign New Deal With Beyonce
Beyonce's new contract with Adidas as their new innovative partner to work intimately with team in designing clothes and shoes.
Beyonce signed a new contract with Adidas as their new innovative partner. She would work intimately with Team Adidas in designing clothes and shoes. The brand made the enormous announcement on Thursday by releasing an official statement affirming their collaboration with Beyonce.
Beyonce was charmed about the partnership and she took a break from her busy schedule to address her fans through Press release.
She will soon be a busy bee as the 37-year-old singer will be working closely with the athletic clothing giants Adidas in developing a new line of products including but not limited to shoes and clothing. Moreover, Adidas has plans on relaunching Beyonce’s own brand, Ivy Park which was initially launched in the year 2016. The revamped version of Ivy Park will grant Beyonce full ownership.
The company also has partnerships with musician Pharrell Williams and supermodel Karlie Kloss.“This is the partnership of a lifetime for me,” the Grammy winner said in a press release announcing the partnership.
Under a half year in 2019, Adidas has a great deal of designs for shutting this year on a top of the line. Adidas Chief Executive Officer Kasper Rorsted has said he’s intending to convey West’s Yeezy line all the more generally this year with an end goal to spur sales of design related items.
Puma SE, however, is giving Adidas a tough fight. Being Adidas’ German rival, their recent deal with Rihanna and her Fenty brand increased their sales.
