Amreli Steels’ Latest Campaign – Aap Ki Tarah Solid

Amreli Steels launched their latest campaign and compare the strength of a human’s character with the strength of their steel.

Going with the flow, following a trend and doing what other people like is easy. But it takes true strength of character and a solid personality to stand up for what is right.

The ad shows a family of a government worker, who has always told his children to follow what is right, not what is considered nice. The government worker is shown as non-corrupt and as someone who takes tough stances for what he believes is right. From not breaking the traffic signal to using his entire provident fund so that his daughter can study abroad, he is shown as a man of integrity.

And this integrity is what Amreli Steels offers with their product. Just like the character of the main character, Amreli Steels shows in this campaign that they are solid and provide the right products, not the nice ones.

Amreli Steels aap ki tarah solid hai.

What do you think about the latest campaign? Watch the video and let us know in the comments!

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