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Author: Runway Pakistan
Runway Pakistan is a complete solution provider for all your marketing communications related requirements. The ultimate hub of infotainment - Runway is composed of all the key offerings - Monthly Print Magazine, Digital Magazine, Media Production, Creative Agency, PR Agency, and Marketing Consultancy that a brand needs to be seen, heard and known! We are a madhouse of creative heads always ready to bring the very best of eyeballs to our clients for maximum view-ability and penetration in the market. So join the marketing revolution today and witness your brand elevate.
Elon Musk’s social media platform X has taken a major step toward becoming a financial powerhouse. In partnership with Visa, X has announced the launch of its own digital wallet, X Money Account. This new service will allow users to add funds, make instant transfers, and send money directly to their bank accounts. However, while this feature could revolutionize online payments, Pakistan might not get to experience it anytime soon. With Visa as its first financial partner, X Money aims to compete with platforms like Zelle and Venmo. The service will enable real time, peer-to-peer transactions and seamless debit card…
Hollywood is no stranger to high profile legal battles, but the ongoing feud between It Ends With Us stars Blake Lively and Justin Baldoni has become a spectacle of its own. What began as whispers of on set tension has escalated into a full fledged courtroom showdown, complete with allegations of sexual harassment, defamation, and an intense public relations war. With a trial date set for March 2025, both sides are building their cases in a dispute that could shape their careers, and public perceptions, for years to come. What Sparked the Legal War? The controversy first surfaced around August…
You know what happens when marketing is done right? It makes waves around the world, on TV screens, and is talked about on social media. And without exaggerating, some ad campaigns really do take social media by storm when brands know how to come up with something creative and relatable. So when everyone is doing campaigns back and forth, left and right, Runway recommends the top marketing campaigns taking social media by storm this week. Here are our top four picks for campaigns that have people gushing on LinkedIn and X. Lays: Ways to Lays Lay’s has always been a…
The return of Donald Trump to the White House in January 2025 marked a stark shift in U.S. foreign policy, especially toward countries like Pakistan. Trump’s aggressive stance toward Pakistan has already led to renewed scrutiny over the decades long US Pakistan relationship, with a particularly sharp focus on the financial and military aid the USA has historically extended to Pakistan. Under Trump’s administration, the US has moved decisively to cut foreign assistance, with direct consequences for Pakistan’s military, economy, and regional influence. One of the most immediate actions taken by the Trump administration was the suspension of nearly all…
Bitcoin is booming, and the world is taking notice. From luxury brands embracing crypto payments to pro crypto policies under the new U.S. administration, the digital currency wave is stronger than ever. In Pakistan, however, the story is far more complex, a nation on the brink of a financial revolution yet tangled in uncertainty. A new generation of Pakistanis is ditching traditional investments and diving headfirst into Bitcoin. Many see it as a lifeline, an escape from inflation, and an opportunity to engage with the global economy. Social media is flooded with crypto success stories, young traders turning thousands into…
Imagine waking up to the rich aroma of freshly brewed tea, perfectly complemented by a splash of creamy, full bodied milk. In Pakistan, a country that cherishes its dairy delights, several brands have mastered the art of delivering top notch milky, cheesy, and creamy products. Here are four brands in Pakistan, offering everything milky, buttery, and cheesy, so let’s embark on a delectable journey through some of the nation’s most beloved dairy brands and their mouthwatering offerings. Nurpur Originating over 50 years ago in the quaint village of Nurpur, this brand has become synonymous with quality and tradition. Renowned for…
In an era where digital connectivity is the backbone of progress, Pakistan stands at a crossroads. Starlink, Elon Musk’s ambitious satellite internet venture, has captured global attention for its promise of high speed internet in remote areas. Yet, in Pakistan, the road to launch has been anything but smooth. Starlink’s story in Pakistan began on February 24, 2022, when it submitted an application for a Long Distance International (LDI) license. By April of the same year, it had also applied for 14 Local Loop (LL) licenses, signaling its intent to revolutionize internet access across the country. Hopes were high, especially…
The upcoming ICC Champions Trophy 2025 has already stirred the cricketing world with a surprising decision by the Board of Control for Cricket in India (BCCI). Confirming adherence to ICC regulations, the BCCI announced that the Indian team’s jerseys will prominently feature the tournament’s official logo, which includes the name of the host nation, Pakistan. This announcement comes amid a backdrop of diplomatic tensions and conflicting media reports. Earlier, rumors suggested that the Indian team might refuse to wear jerseys displaying Pakistan’s name. However, BCCI Secretary Devajit Saikia dispelled these speculations, reaffirming the board’s commitment to the ICC’s guidelines. “We…
Renowned Indian actor Saif Ali Khan being stabbed was the latest news that took Bollywood by storm. Fans are relieved as the 54-year-old actor is back home after a terrifying stabbing incident at his Bandra residence. He was discharged from Lilavati Hospital in Mumbai five days after the attack, with bandages on his neck and a craft around his hand. The attack happened on January 16, when an intruder entered Saif’s home late at night. The man stabbed Saif six times during the struggle. Despite being badly injured, Saif was rushed to the hospital in an autorickshaw. Doctors at Lilavati…
In the past week, over 200 Pakistanis were deported from various countries, including Saudi Arabia, the United States, and the UAE. These deportations, triggered by visa violations, overstaying, and other legal infractions, have once again raised questions about the challenges faced by Pakistani migrants abroad. Among the deportees, 103 were sent back from the UAE using emergency documents. Some had been jailed for begging, working without sponsors, or overstaying. Meanwhile, two victims of human trafficking were deported from Senegal. In Karachi, 12 deportees were arrested upon arrival for additional violations. This troubling trend highlights deeper issues. Why are so many…
Have you glanced at your Instagram feed lately and wondered why your once meticulously curated grid now resembles a chaotic collage? You’re not alone. Many users are grappling with Instagram’s latest update, which has transformed the traditional square profile grid into vertical rectangles. This shift has ignited a wave of frustration across the platform. Users have taken to social media to voice their discontent, with one remarking, “It’s either four by three in a photo or nine by 16 in a video, and cropping it down to square is pretty brutal.” Even A-list celebrities, known for their impeccably arranged grids,…
On, January 20, 2025, Donald Trump was inaugurated as the 47th President of the United States, marking the beginning of his second term in office. The ceremony took place inside the U.S. Capitol Rotunda due to extreme cold weather conditions. In his inaugural address, President Trump declared, “The Golden Age of America begins now,” emphasizing a return to national greatness and sovereignty. He criticized previous administrations for what he described as corruption and incompetence, saying, “Our sovereignty will be reclaimed,” asserting that the nation’s decline would end immediately. Donald Trump, during his inauguration as President, outlined a series of several…
When it comes to the art of cooking, Pakistanis don’t play. We’re a nation of food lovers who demand flavors that can light up a room and aromas that make neighbors envious. But who’s got the time for hours in the kitchen when life is so busy? Luckily, some genius brands are spicing up our kitchens with ready-to-use sauces that make cooking fun, fast, and fabulous. Meet the fantastic four: Shan Foods, National Drizzl, Mehran Foods, and Shangrila Foods. Shan Foods: Magic in a Bottle If you think of Shan, you probably picture their iconic spice mixes that have been…
Did you get up this morning, turn off your alarm, and dread waking up to the thought that it’s finally Monday? Or maybe, like me, you slept at night with the thought that tomorrow the weekend would be over and we’d have to get back to the grind? Oh well, we’re going to put this feeling to an end once and for all (or at least try). Let’s face it, Mondays have an image problem. They’re the villain of the week, the bearer of early alarms, the buzzkill after Sunday. If days had personalities, Monday would be that relative who…
There’s something magical about tea time in Pakistan, a moment where you can unwind, recharge, and enjoy a cup of tea with the perfect snack. But have you ever wondered what makes that tea break even more special? The answer lies in the right snack. Picture this: a crisp bite paired with your favorite brew, creating the ultimate tea-time experience. Runway recommends our favourite tea time snacks that are sure to add a delicious experience to your next cup of tea. Bisconni Prime by Bisconni If you’re looking for a snack that offers the perfect balance of flavor and crunch,…
In the vibrant tapestry of Pakistan’s fashion industry, a select group of brands is weaving sustainability into their very fabric, setting inspiring precedents for eco-conscious practices. Among these, Khaadi, Sapphire, Generation, Rastaah, and House of Parichae stand out for their commitment to ethical fashion and environmental stewardship. Khaadi Khaadi, a name synonymous with traditional craftsmanship, has taken significant strides towards sustainability. By embracing eco-friendly materials and supporting local artisans, Khaadi ensures that each piece not only reflects Pakistan’s rich heritage but also promotes responsible fashion consumption. Their dedication to preserving traditional weaving techniques while minimizing environmental impact has positioned them…
TikTok, the social media giant, is set to face a ban on 19 January 2025 unless a shift in the official decisions prevents this from happening. The TikTok ban isn’t just a headline, it’s a crossroads for society’s relationship with digital platforms, privacy, and freedom of expression. With the U.S. gearing up to enforce a ban on TikTok, the debate surrounding this decision has stirred significant controversy across the digital landscape. For many, the ban represents a misstep in the evolving digital age, where connectivity and creativity thrive. But to others, it’s a necessary step to address pressing concerns about…
Catch the latest designs with Runway Pakistan In a groundbreaking move that is set to reshape the fashion scene in Riyadh, Runway Pakistan is proud to announce its partnership with Riyadh Fashion Couture as the official media partner for the city’s very first fashion showcase. This landmark event is not just a celebration of style but a bold statement of the future of fashion in Saudi Arabia’s capital. For the first time in Riyadh’s history, a fashion event of this magnitude will take place, marking a pivotal moment in the evolution of the city’s creative landscape. Adnan Bashir Khan, the…
Ameena Saiyid S.I., founder and director of Adab Festival and managing director of Lightstone Publishers, is delighted to announce that the Eighth Adab Festival will be held in Karachi on Sunday, 10 November 2024, at Habitt, Tipu Sultan Road, from 11 am to10 pm. Now, instead of one big Adab Festival every year, several one-day Adab Festivals will be held annually. Ameena Saiyid acknowledged and thanked Adab Festival’s partners, the Sindh Government, Goethe Institut, Vgotel, Institute of Business Management, Habib Metropoliton Bank, the British Council, Magnus Investments and Habitt Karachi for their tremendous support of Adab Festival. Adab Festival is…
Karachi, Pakistan, October 31, 2024: Fly Jinnah, Pakistan’s low-cost carrier, today marks its second anniversary since the launch of its operations, celebrating two years of successful service, growth and commitment to offering affordable and reliable air travel. Since the start of operations in 2022, the airline has served the Pakistani market with domestic routes connecting five major cities including Karachi, Lahore, Islamabad, Peshawar, and Quetta. After a successful first year servicing domestic routes, the airline expanded its network internationally in its second year. Fly Jinnah now connects Islamabad and Lahore with Sharjah in the United Arab Emirates and operates flights…
Blasphemy is used as a weapon to silence and target the vulnerable but do most people understand the blasphemy law? Blasphemy is a famous offence in Pakistan, We see countless cases describing how people are lynched because they were accused for Blasphemy. However, What are the laws of Blasphemy? Is it what we see on the news? What does the Pakistan’s constitution speaks about it? And what do the common people understand about Blasphemy? History: To fully grasp the concept of Blasphemy laws, one must understand how the law came to be. This could also be the reason of the…
An Economic and Social Impact Assessment In 2023, Pakistan suffered a huge economic setback as a result of an internet outage, resulting in an estimated loss of Rs65 billion. This incident emphasizes the importance of digital connectivity in modern economies, as well as the far-reaching implications of disrupting this vital function. The Incident: A Nationwide Disruption The internet blackout in Pakistan was enacted in response to rising political tensions and security concerns. While such restrictions are sometimes considered necessary to protect public order, they come at a high cost. The outage impacted a variety of sectors, including e-commerce, banking, telecommunications,…
Breaking the Silence Mental health is a topic we can no longer afford to ignore, yet for many men, opening up about their mental well-being remains a taboo. It’s time to confront the silence and uncover the truth behind why men often choose to hide their struggles. The Hidden outbreak: Why Men Stay Silent Men’s mental health issues are real and pressing, but societal norms often discourage them from seeking help. Traditional views of masculinity—where men are expected to be strong, stoic, and emotionally detached—can create a stigma that discourages openness about mental health challenges. The Stigma of Strength: How…
In the fast-paced world of fashion and beauty, few names stand out as boldly as Mina Salman. At 41, Mina is not just the founder of Bagallery, one of Pakistan’s leading e-commerce platforms, but a visionary who has redefined how fashion and beauty are perceived in the digital age. Her journey is one of resilience, passion, and an unwavering belief in her vision. In this exclusive interview, Mina shares insights into her entrepreneurial journey, the philosophy behind her brand, and her thoughts on beauty, self-care, and success. Q: What’s the story behind Bagallery’s name, and what does it represent? Mina…
Former intelligence chief Lt Gen Faiz Hameed has been placed in military custody, and proceedings for his court martial have begun in connection with the Top City housing scheme scandal, according to a statement from the army’s media wing on Monday. The Inter Services Public Relations (ISPR) issued a press release stating, “In compliance with the Supreme Court of Pakistan’s orders, the Pakistan Army conducted a detailed inquiry to review the allegations made against Lt Gen Faiz Hameed (Retd) in the Top City case.” The release continued: “As a result, disciplinary measures have been initiated under the Pakistan Army Act…
Arshad Nadeem has become a symbol of inspiration and national pride in Pakistan. He made history at the 2024 Paris Olympics by setting a new Olympic record in the javelin throw of 92.97 meters, earning himself a gold medal. This achievement not only marked the height of his career, but also solidified his status as one of Pakistan’s best athletes. A Journey of Perseverance Arshad’s path to Olympic gold was anything from straightforward. Growing up in Mian Channu, Khanewal, he experienced a variety of hurdles, including restricted access to training facilities and multiple injuries. Despite these challenges, his determination remained…
Sip, Sip, Hooray! Pakistan’s Chai Love Affair Unveiled In Pakistan, chai is more than simply a beverage; it is a valued ritual, a source of comfort, and a symbol of welcome. Chai is an essential part of daily life, whether you’re visiting a friend’s house, waiting in a crowded chai hotel, or simply relaxing at home. This article delves into Pakistan’s chai culture, looking at its cultural relevance, developing trends, and how chai is becoming a branding powerhouse. The Cultural Significance of Chai:In Pakistan, chai is more than just a beverage; it is a symbol of hospitality, a social catalyst,…
Pakistan was founded with a vision of unity and diversity, where people of all religions could coexist peacefully. Quaid-e-Azam Muhammad Ali Jinnah, the founding father of Pakistan, envisioned a nation where religious freedom was a fundamental right, declaring in his famous speech on August 11, 1947, “You are free; you are free to go to your temples, you are free to go to your mosques or to any other place of worship in this State of Pakistan. You may belong to any religion or caste or creed that has nothing to do with the business of the state.” But today,…
Bangladesh PM Sheikh Hasina has resigned and fled the country amidst escalating violence that has claimed over 400 lives (officially), with unconfirmed reports suggesting the death toll could be as high as 2000. The situation intensified as the Bangladesh army reportedly gave her 45 minutes to step down! Sheikh Hasina is now reportedly seeking refuge in Tripura, Agartala, as confirmed by local authorities. Stay tuned for updates as this story develops!https://www.instagram.com/p/C-SaiAlolna/?igsh=dDJ6NzY5aGRoMTM2
IT Minister Shaza Fatima Khawaja and Chief Coordinator Babar Sheikh lead efforts to restore social media accounts of major Pakistani publications after a sudden Instagram ban.
26 million children are out of school due to inflation. He said that the government must implement an educational
Interface offers a sleek, sophisticated design that enhances user engagement and simplifies interactions within the App
NEO offers an extensive range of 1500+ colors, making sure that you always find the right shade for any theme. Here are a few tips to get your home’s exterior just right
Feroze Khan’s wedding broke away from celebrity norms, showcasing chic simplicity and eco-friendly fashion choices.
Chahat Fateh Ali Khan brings his signature style to the big screen with his debut film ‘Sabaq’, promising a hilarious and insightful look at the life of a social media influencer.
JioCinema posted the first promo of Bigg Boss OTT 3 revealing Anil Kapoor as the new host.
Fahad Mustafa and Hania Aamir have been sharing pictures from the set of their upcoming ARY Digital drama ‘Kabhi Main Kabhi Tum’.
‘Nayab’ starring Yumna Zaidi, achieves historic success at Cannes with awards for Best Foreign Film and Best First-Time Filmmaker.
Malala Yousafzai’s cameo in ‘We Are Lady Parts’ Season 2 promises an exciting twist for the acclaimed British comedy.
Selena Gomez teases new music and reflects on the challenges of touring, balancing her health with her passion for performing.
