Author: Runway Pakistan

Every day, millions of Pakistanis begin their morning with the same questions: How much willtoday’s commute cost? How much time will traffic add to the journey? As fuel prices continue torise and congestion becomes a part of daily life, commuting has evolved from a routinenecessity into one of the country’s biggest everyday challenges. It was this challenge that inspired the creation of ELFA Electric.ELFA was developed by EV Technologies, a Wavetec company, under the leadership of CEOHuma Yahya Khattak, with a vision to build an electric motorcycle designed specifically forPakistan. Instead of adapting an imported model, ELFA was engineered from…

If you live in Karachi, you definitely would have experienced the infamous traffic of Karachi. And let’s be honest, we all heard our first curse words in a Karachi traffic because it is truly that frustrating but the real question is: despite being a metropolitan city, why does a simple commute feel like a video game campaign? Why must Karachiites battle potholes, survive reckless lane changes, and defeat the final boss — University Road, before they can reach their destinations?Hours disappear every day between home and office, office and market, market and home. Entire conversations, podcasts, and life plans are…

The celebrations of the 10th Pakistan Digital Awards continued with a memorable evening that brought together industry leaders, innovators, and members of Pakistan’s growing digital community.Runway Pakistan was honored to be invited to the special Awards Night hosted as part of the milestone celebrations. Representing Runway Pakistan, Mr. Naveed Azhar and Ms. Mashal Amir Ali, CEO & Co-Founders, had the privilege of joining an evening that beautifully reflected the spirit of achievement, collaboration, and community.The evening was a beautiful reminder that beyond achievements, awards, and professional milestones, meaningful connections and shared experiences remain at the heart of every thriving community.…

Do you also feel drained, empty and lazy almost all the time? And you cannot think of any apparent reason either. You must be going to work, completing your assignments, and even socializing but despite doing all of that, there is this empty, hollow feeling in your chest and it is not just you, there are multiple reasons why an entire generation feels exhausted all the time.I believe that the answer lies in the way modern life keeps us all tied together all the time, and not in a good way, there is constant pressure for you to achieve, we…

Rape cases In Pakistan, is it justice delayed or justice denied? This phrase “justice delayed is justice denied” has become painfully relevant in Pakistan’s handling of rape and sexual violence cases. Despite legal reforms, harsher punishments, and growing public awareness, thousands of survivors continue to face enormous obstacles in their pursuit of justice. Lengthy investigations, weak prosecution, social stigma, procedural flaws, and extremely low conviction rates have raised serious questions about whether Pakistan’s criminal justice system is adequately protecting victims of sexual violence. While lawmakers have introduced anti-rape legislation and established special courts, the gap between legal promises and practical…

You know how it is a running joke on Instagram that whenever men say something intelligent we wonder what women they stole the idea from, well, it is more than just a joke, and back in the day men stole a lot more than just an idea from women. Some important inventions in history were by women that changed the world for better and things invented by women but men took credit for them. Despite creating inventions that changed the world, women endured labels such as “unintelligent” and “unimportant,” while society reduced them to little more than eye candy.In fact,…

We all know at least one person like this. They reply fast, send long messages, react to your memes, and seem happy to talk but somehow they never text first. Ever. But there is a psychology behind why some people never text back Your mind instantly goes into over thinking, anxious mode and after a while, it starts to feel personal. You begin wondering: Do they actually like me? Am I annoying them? Should I stop texting first altogether? Before you dramatically delete the chat and start your “I’m done chasing people” era, psychology suggests the answer may be more…

First of all, let’s take a moment and think of the first words you could think of to describe the word ‘feminism’. If your first thoughts were, ‘misandrists’, aggressive, anti-family or unnecessary, then you should definitely give this article a read, not to change your opinion but to maybe give you an accurate information.Let’s get the definition of feminism straight to avoid any confusion about the movement’s aspirations.Feminism is the belief that men and women deserve equal rights, equal opportunities, and equal respect. That’s it. No secret mission. No anti-men club. Just equality. Women started the feminist movement because they…

Eid Ul Azha In Karachi is a lot more than just a religious festival, it is a celebration of love, sacrifice and emotions. The festivities of Eid ul Azha starts long before the Eid Chaand is spotted. When the smell of grass, leaves and hay covers the air, the celebrations begins.From crowded cattle markets to decorated streets. from children bonding with sacrificial animals to families preparing feasts together. Karachi transforms into a city full of excitement, sacrifice, and togetherness. Men, Mandi, and Mutton As the Islamic month of Zil Hajj approaches, temporary cattle markets, commonly known as bakra mandis, appear…

Each year, millions of Muslims from all across the world perform Hajj, the sacred pilgrimage and the fifth pillar of Islam From the eighth to the twelfth of Dhul-Hijjah, the last month of the Islamic calendar, Muslims make the crucial pilgrimage to Mecca known as the Hajj. This tutorial offers a thorough examination of the Hajj procedures, with a particular emphasis on the Tamattu form, which encompasses both Umrah and Hajj. Enter the state of Ihram sincere intentions are the starting point of the Hajj spiritual journey. In order to fulfill the fifth pillar of Islam and ask for pardon,…

Have you also spent 1000’s of rupees on Korean Skin care in hopes of achieving a glass skin like them? We South Asian girlies hungrily consume such impossible to achieve skin content without realizing that the ingredients are not made for us. They can be too harsh for our skin and can further spoil it.  These top 3 skin care brands of Pakistan has cracked the code of affordable, gentle and affective skin care for Pakistani girls. Pakistani skin care has evolved a lot, from putting Multani Mitti or yogurt face mask, we are now aware of Salicylic Acid, Vit…

Roaming the streets of Karachi after 12:00AM you must have noticed women roaming around, tapping on cars and stuck on the windows of the car. The question that arises is this: if a country holds such strong objections to the Aurat March to the point where women protesting for their rights is considered “dishonorable”, then why has there been so little public outrage against activities that are carried out so openly? From commercial areas like Badr and Bukari, this has been a common practice since years. Commercial sex work operates openly in areas like Zamzama and Gulshan-e-Iqbal, and authorities appear…

This is a story of a proud, supportive father and three Peshawar sisters and international Squash Champion Pakistani Girls. Squash is a male dominated sports, but this trio proved that sports has no gender, an opportunity does not have a boundary and passion does not bound you to social constructs.Three Peshawar sisters are quietly building a squash legacy by excelling on courts in the country and around the world. These sisters, hailing from Peshawar, have won 78 gold medals in domestic and international tournaments. From a government multipurpose stadium to national triumphs, the story of these hardworking girls speaks of…

The craziest, much hyped and beyond the ordinary trailer for Zombeid has been released. Nabeel Qureshi directed the film, while Fizza Ali Meerza produced it under Filmwala Pictures, with Fahad Mustafa and Mehwish Hayat starring in the lead roles. Zombeid Trailer Launch was held at Art Council Pakistan, leaving the audience so shocked that every person in the room screamed for a re-watch. Imagine the anticipation and excitement for the film itself.The film is ready to hit cinemas worldwide on Eid al-Adha 2026. Zombeid is bringing action, romance, and zombies with a hint of comedy all under one film. A…

China has decided to own the air space by introducing relatively cheaper but highly functional fighter jet- J-35. Beijing is challenging American dominance in the sky with these fighter jets, it is a response to American F-35. For years, the United States has led the world in advanced stealth fighter technology. Its F-35 fighter. Many allies of Washington, such as Israel, Japan, and the UK, use American jets. But now China wants to show the world that they can play this game better, in terms of price and even efficiency. What is absolutely shocking is that Pakistan set to receive…

Islamabad, May 7, 2026 In collaboration with the Ministry of Climate Change and Environmental Coordination (MoCC&EC). Coca-Cola Pakistan has launched Islamabad’s largest Tree Plantation by Coca-Cola as a part of the Government’s Upscaling Green Pakistan Programme. The drive marks the plantation of 5,000 indigenous, climate-resilient trees. It is aimed at enhancing the city’s green cover, reducing emissions, and strengthening climate resilience. The launch event took place at F-6/3 Park, Islamabad, bringing together representatives from the Ministry of Climate Change, Coca-Cola Pakistan, Pak EPA, CDA, youth volunteers, and local residents. The initiative also celebrated environmental stewardship through creative activities where young…

I know music taste is subjective and being a Gen-Z, I will not argue that ‘modern music is definitely better’ or ‘old music was not cool enough’, or ‘it is too slow’ or other such common and oddly unevidenced clichés. But when we have to vibe we all bop our heads to cold play songs. This discussion seems to transcend genre boundaries; seemingly, every genre has people in camps who think the music of old is better than that of today. Likewise, some people think music is either neutral or has gotten better as time passes. Is there a definitive…

It is really difficult to find Makeup that is suitable for the Pakistani skin type and skin tone. Most of us look for makeup that checks all the boxes, it should be budget friendly, easily available and most importantly it should be a perfect fit for our faces. Here are the top 3 Makeup brands of Pakistan that will change your makeup game.These companies are what you should search for if you’re sick of makeup that fades too quickly. You have options that are tried-and-true, reliable, and designed for this weather, whether you’re looking for a lipstick that won’t fade…

Feminism is often misrepresented as an unconventional, modernist and an anti-traditional point of view that generally makes people alienate themselves from the movement. Feminism and Tradition may seem contradictory. However, tradition is rooted in continuity, cultural identity, and preserving inherited values. But is this opposition inevitable, or is it something we’ve assumed without questioning? The real issue may not be whether feminism and tradition can coexist but whether we are willing to rethink what both truly mean. What Really Is Feminism? It is really essential to understand what the movement represents, stands for and the core values that is upholds.…

Our reflex response to “How are you?” is almost always ‘I’m fine’. It is masked beneath the unexpressed feelings that are slowly eating the crux of your being. The unspoken feelings are weighing you down and sometimes, others notice a change. They comment things like, “You have changed” seem to grow more frequent with every sundown. What they don’t always see is what led to that change, the silent battles, the overwhelming thoughts, and the exhaustion of holding everything in. Not every struggle shows on the surface, and not every person knows how to explain what they’re going through. And…

For the longest time Whatsapp has been the primary mode of communication for millions of people.  It offers a seamless and a hassle free option of video calling as well, along with numerous privacy options but recently there has been a lot of chatter about security and how your chats are not entirely private.  Elon Musk saw an opportunity and introduces a competitor Whatsapp; XChat.  New iOS app that offers encrypted messaging, video calls, and file sharing as X expands beyond its “everything app” vision. According to Elon Musk XChat is the only secure, encrypted messaging bu encryption experts have…

The Punjab Assembly has on Monday passed the Child Marriage Restraint Bill 2026, establishing 18 years as the legal minimum age for marriage for both males and females. They finally banned child marriage. The new legislation, which makes underage marriage a non-bailable offense, has changed the former 16-year legal restriction for women. https://twitter.com/dawn_com/status/2043726395990266393 The lack of actual bill copies forced lawmakers to deliberate without them, causing tension at the start of the session. The scenario is “unprecedented,” according to Punjab Information Minister Azma Bokhari, who said, “Members are sitting in the assembly without receiving copies of a bill under consideration…

We all have at one point wondered how Instagram translates our exact feelings and emotions into a reel and how it often suggests the exact content that matches your situation, does social media algorithms really influence our decisions? If you fight with a friend and your algorithm fills with content about betrayal, lost friendships, or “if they wanted to they would” narratives, it creates a victim mindset. This tailored content validates and intensifies your emotions, likely driving you toward more extreme reactions than you originally intended.  Recommendation systems on social media influence opinions by designing a curated and personalized, algorithm that…

When you are surrounded by chaos and just need to escape from the realities of your world. You take a step into the world of fiction where some stories just create a home in your heart and some stick forever as a mark that change the way you think.  In midst of your own whirlpool of threating thoughts, reading allows you to see from a different perspective, a different reality that may not fix things for you but it will help you realize that your own problems may not be as magnanimous.Authors like Elif Shafaq, Khaled Hosseni, Harper lee, Franz…

There needs to be a pause button on craziness and chaos around. In a world obsessed with hustle, hashtags, and “maximizing productivity,” doing nothing has become almost scandalous. When you are doom scrolling through social media, and you’ll see a parade of side hustles, workout selfies, and life hacks everyone racing toward some invisible finish line. Meanwhile, the humble art of nothing sits quietly in the corner, often dismissed as laziness. But maybe, just maybe, doing nothing deserves a little more respect. Doing Nothing Should Be a Hobby Think about it, sometimes all  you want to do is put your…

Wedding celebrations are all about new beginnings, and while endless photo memories are essential, wedding celebration are also about warmth and the quiet, personal moments that allow you to build your new home together. This is where Ideas Home step in, they help with starting a journey that shapes spaces that feel warm, comfortable, and truly their own. From dreamy bedding to elegant crockery, Ideas Home brings together everything you need to turn a house into a home filled with love, comfort, and cozy everyday joy. This season, it’s all about layering your life with pieces that feel soft, look…

You have been breathing wrong, peeling a banana wrong, and showering wrong and most likely even using your sticky notes wrong. Embarrassed? Don’t be. Here is a guide on how to get at least a few things in your life right. Here are 10 most common everyday things that you are doing wrong.Humans are considered smart but they don’t have to know everything, don’t worry, by the end of this article you will know how to live life appropriately. 1. Peeling A Banana   Did you think that something so simple could be complicated? If you also peeled your bananas…

A new term has emerged on Instagram and TikTok: “Trad Wife,” which is short for “Traditional Wife.” Is it really new, or is it just a modernized, rebranded, and polished version of old gender roles? The Trad wives are portraying themselves as women in their sundresses, baking sourdough for a husband who provides for the family. While the wife never questions or bats an eye at his actions or lifestyle. What was once described as confinement, submission, and imposed roles is now being glorified as an aspirational lifestyle. The question stands. Is it truly a representation of feminism or just…

Over these past few weeks there have been multiple instances where interviewers invite women celebrities and ask them unprofessional, unrelated and insulting questions related to how they live their lives. A few questions that come to mind is, why are only women targeted, especially when it comes to their personal choices? Paying someone to interview them does not guarantee you the right to humiliate someone publicly. Inviting and Insulting women on Podcasts has either become a trend or just pure misogyny where these men are not questioned for being involved in the same activities. Meera Ji & Irshad Bhatti Recently, Meera…

This victory was long overdue for Pakistani Cricket fans. Karachi got to witness this beautiful batting by Babar Azam. A fastest 100 by Babar Azam definitely calls for some celebrations. Surprisingly, he faced just one dot ball in his 52 ball unbeaten hundred. For the first time ever, a batter has faced only one dot ball while playing 50 or more deliverables in T20.  That is another record that he can own from last night. A fastest 100, unbelievable.The Peshawar Zalmi captain played one of his finest T20 hits, bringing up his fastest PSL century against Quetta Gladiators. It was…

If there is one thing that Pakistanis love is filling up their stomachs and these top 3 food brands of Pakistan does it really well. These fast moving consumer goods companies in Pakistan manufacture a wide range of items including food products, beverages, household goods, packaged foods, grocery products, and personal care items. Be it a craving for Biryani, or some international level sauces that can make any food item sing, these top 3 food brands have it all. Have a feast everyday with Shan, Shangrila & National Foods. Shan Foods Shan Foods is one of Pakistan’s most beloved food…

Choosing a butterfly is quite the apparent choice, they are beautiful. They belong to the daylight, to gardens and open skies, to a world that celebrates what is bright, colorful and obvious. Their beauty is immediate. You see it, and you accept it without question.  But is beauty supposed to be apparent or does every beautiful thing wants to be seen? But the moth is different. Somewhere beyond the daylight, in the quiet hours when the world softens, moths begin to appear. Moths don’t announce themselves. They don’t demand attention. They move gently, almost uncertainly, drawn not to admiration but…

Have you ever wondered what your cat is thinking? I would love to know if my Cat is secretly planning to kill me. (which I am sure she has thought a 1000 different ways to). If dogs could talk they would probably tell you I love you’s 100 times a day, or would ask for walk. Imagine your German shepherd coming up to you and say “Don’t vever weave me awone, woohman” (If Dogs could talk, I am sure it would be like this). Your cow will ask you to keep some milk for its calf. The world we live…

Pakistan’s automobile industry has grown steadily over the years, driven by rising demand, urbanization, and evolving consumer preferences. Leading this market are a few dominant players that have established strong reputations for reliability, affordability, and after-sales support. Companies like Kia Motors Pakistan, BYD Pakistan, MG Motor Pakistan, and GWM Pakistan continue to shape the competitive landscape. However, these firms not only cater to a wide range of customers from budget-conscious buyers to premium car enthusiasts but also play a vital role in the country’s industrial development and employment generation. Kia Motors Pakistan Kia Motors has emerged as a strong and…

Who does not love a nail biting show, something unexpected, a little eerie and something that makes you curl up your knees with eyes fixated on the screen? After watching certain mysterious shows, you feel as though someone has shoved an arm through your head. And well let’s be honest, we all love such TV series that makes us feel uneasy and fuzzy, because who wouldn’t enjoy a show that makes us a feel a little uncomfortable…Right? (yeah we need therapy).If you are also a little crazy in the head, you will love these Top 5 mysterious Netflix shows The…

Well Justin Bieber did say “She’s iconic” referencing to Hailey Bieber in his song but his recent performance in Coachella makes him more legendary. Justin Bieber reclaimed his crown of pop prince back at Coachella’26 and fans are now calling it ‘Bierberchella’ and rightly so.  Justin Bieber’s return to Coachella 2026 is a big deal for believers. They breathed a sign of relief while also screaming (literally) at Justin Bieber’s return to Coachella 2026. Concert But Make It Bieberistic. During a series of Twitch streams last year, Bieber told fans he would be“putting on a hell of a show.” And…

Asha Bhosle, a renowned voice of Bollywood’s music industry, who became a cultural icon has passed away at the age of 92, her son has confirmed. She was the unrivalled queen of Indian playback singing, passed away in Mumbai after she suffered a heart attack and doctors admitted her to a hospital. Asha Bhosle’s death sent the whole world into mourning, she was genuinely the voice of Bollywood for over 80 years.Her career encompassed of more than 12000 songs, it is an end of an era for Bollywood. Asha was the fire, a multifaceted powerhouse who could transition from a…

We all have that one guilty pleasure food combo that we are slightly embarrassed to admit.You know, the kind that makes people pause mid-conversation and side eye you, and the comments that you often get are “Wait… you eat what together?” But here’s the truth: some of the weirdest food pairings are genuinely good and these unpopular food combinations will have you rooting for them. Welcome to the world of unpopular food combinations where curiosity meets chaos, and sometimes… deliciousness. https://twitter.com/tasty/status/2024323471237407230 Ice-cream and Fries. I know what all of you might be thinking, ‘savory and sweet together?’ but trust me…

Iran’s Fars news agency, quoting an informed source in the Iranian government, has reported the following Despite progress in Pakistan-mediated negotiations, Tehran warns it will blame Israel and not exonerate the US if the process fails Amid the negotiations, some are trying to portray Israel as an independent and disruptive party so that the US administration can evade its responsibilities. Iran completely rejects this scenario and this double standard. Proponents claim that Israel is obstructing the negotiation process, but we do not see Israel as a party separate from Washington’s decisions, and we hold the US responsible for the failure to…

We live in a world where social media today dictates our lives. Lights, camera, wardrobe. Few forces shape what we wear, like low cut dresses are quite in trend since Bridgerton released its new season. Long before influencers filled our feeds, costume designers quietly dictated trends from behind the scenes, turning fictional characters into real-world style icons. The relationship between screen and street isn’t just influence it’s a creative feedback loop where culture, identity, and imagination collide. The influence of media on fashion trends is real. Over the years, the line between onscreen style and real-life fashion has blurred significantly.…