Author: Naveed Azhar

In a world where events can make or break reputations, few have mastered the art of event management like Adil Malik. With over two decades of experience, Adil Malik stands as a prominent and trustworthy figure in the event industry, renowned for his ability to create captivating experiences that resonate with audiences. From managing music legends to orchestrating grand events under his own banner, his journey, marked by dedication and innovation, paints a picture of a man who has not only witnessed the evolution of the entertainment landscape but has actively shaped it. Adil Malik is undeniably a star maker…

Marcel’s opened its doors to Karachi’s Boat Basin hosting a gathering attended by socialites and celebrities. The outlet was graced by the honorable French Consul General who inaugurated the patisserie with a Valrhona edible gold cake. First of its kind, the cafe takes its name after a world traveler Marcel Le Roux, born in Paris, who embarked on a journey from France stopping in Italy, China, USA, Marcel and putting his adventure to rest in Karachi. Marcel was sixth in the line of a family that prided itself on providing baked treats as it was in his family for generations…

Launches limited edition luxury collection in City of Saints Multan, May 04, 2018: Khaadi, Pakistan’s premier fast fashion and lifestyle brand unveiled its limited edition, unstitched luxury lawn at the opening of its complete destination flagship store in Multan This state-of-the-art store is Khaadi’s sixth flagship store in Pakistan. Khaadi’s forte as a design house is reflected in the both the store design and aesthetic. The company believes in merging art with large spaces and includes an artist’s feature wall by Sohail Abdulla. The store is located in Multan’s trendy shopping district Gulgasht Colony and will carry unstitched, ready-to-wear, Kids…

[Karachi, May 7th, 2018]The makers of Pakistanî blockbuster films Janaan(2016) & Parchi(2018), Imran Raza Kazmi, Hareem Farooq and Arif Lakhani, under the banner of IHA Entertainment recently signed a contract with Top Events Company for the promotion and production of Pakistani cinema, television and entertainment content in the Kingdom. This joint venture between the two companies will encourage the collaboration for film and drama production, distribution in Saudi Arabia ensuring the promotion of Pakistani talent worldwide. The agreement was signed between Prince Abdul Aziz of Top Events Company and Imran Raza Kazmi of IHA Entertainment, parent company of IRK Films.…

Via @Fahad Hussain – Citrus Talent Legal Notice issued to Iqra Aziz (Actor): My lawyer has served a legal notice on Ms. Iqra Aziz as she breached the Talent Exclusivity Agreememt dated 14 June 2017 and bypassed Citrus Talent by locking an ad through Ms. Maida Azmat of Mint PR and Image Consultancy. This was done despite the fact that Iqra and Maida were repeatedly reminded about the contractual obligations of Iqra towards Citrus Talent. The said legal notice has been served on other individuals, including Ms. Maida Azmat of Mint PR and Image Consultancy for for tortious interferance and…

[Karachi, May 4th, 2018] Statement by Mr. Salman Sufi, Director General Chief Minister’s Strategic Reforms Unit: “The Chief Minister’s SRU is keen to develop partners and supporters in the private sector to create collaborations and initiate conversations on the socio-economic empowerment of women. Through the partnership with Reckitt Benckiser Pakistan Limited under the Women-on-Wheels Campaign, we hope to increase women’s mobility and access to adequate job opportunities.” Statement by Akbar Ali Shah, Country Manager, Reckitt Benckiser (RB) Pakistan: “RB Pakistan is fully committed to help deliver the UN-SDG to ensure gender equality! We take huge pride in driving our DARE…

Karachi – May 03, 2018: Shaheen Air International (SAI), the second national carrier of Pakistan, has become the first private airline to land at the new Islamabad International Airport (IIAP). The airline began all Islamabad inbound and outbound SAI flights from the (IIAP) as its first flight landed at the newly constructed airport on May 3. SAI is the first private airline to land on the new airport after the IIAP was inaugurated by Prime Minister Shahid Khaqan Abbasi on Tuesday May 1. The airline also started operations with the inauguration of its new airport ticketing office. Zohaib Hassan, Chief…

Two new variants of Shell Helix premium lubricants range launched; Helix Ultra 5W-20 and Helix 0W-20 Karachi, May 02, 2018: Shell Helix, fully synthetic motor oil – Shell’s most advanced formulation for high-performance engines launched its #DRIVEONPAKISTAN campaign in February with the objective of creating a safety mindset amongst the citizens of Pakistan, to transform their driving experience and make the roads safer. Through this campaign, 1.2 million citizens pledged to different safety behaviors on the road and took responsibility for their driving to improve overall roads standards in Pakistan. This includes important and life-saving habits like wearing a seat…

The car still provides great value for money and has already placed itself as the major opponent of Suzuki. Predominantly, between FAW V2 and Suzuki Swift, it has become rather tough for the customers to choose from. It has been positioned as the most economical hatchback of Pakistan. The exterior You get a lot of choices with FAW V2, not only in colors, engine strength and seating but also a few value-added features. It also gives you more space for your baggage. Smooth transmission and not so highly expensive spare parts are also another advantage. You also get an all-in-one…

 How would Digital Age we live in make a difference within Healthcare in Pakistan? HealthCare is one area that does not get much public acknowledgement in spite of being the most important and obvious. However, it is the one that we stay concerned about throughout the day. Strange, right? Take our media for instance, the only forums where we hear about health is the morning shows on TV. Even they mention it in the manner as if it’s part of their routine to add a bit of this and a bit of that and not as a serious enough issue…

Karachi – April 23, 2018: In line with its commitment of facilitating passengers, the second national carrier of Pakistan Shaheen Air International (SAI) has joined hands with UBL Omni by signing a Memorandum of Understanding (MOU) to provide its customers with cashless and easy mode of payments. The MOU signing ceremony was held at Shaheen Air head office in Karachi. The MOU was signed between Shaheen Air Chief Marketing Officer (CMO) Mr. Zohaib Hassan and United Bank Limited (UBL) Group Executive Digital Banking Mr. Sharjeel Shahid. Shaheen Air, with this collaboration, have enhanced their customer service, as this will enable…

KARACHI: The pioneering Fashion Pakistan Council kicked off Fashion Pakistan Week Spring/Summer 2018, paving the way for revolutionary designers whilst marking the trends of the season. The first day of the two-day event was held on the 10th of April at the Pearl Continental Marquee in Karachi. Continuing the tradition, this season’s fashion take was glamorously glitzy with a line-up of 15 designers, eight of whom showcased their collection on the first day. The show was opened by Maheen Khan displaying the latest trends from her brand Gulabo followed by Huma Adnan for FnKAsia, Cheena Chhapra, Hasan Riaz, Yasmeen Jiwa,…

ART, CULTURE, BEAUTY & FASHION EVENT “WORLD FASHION FESTIVAL AWARDS” (Season: Spring/Summer 2018) International Artists and World-wide Designers inspired by Dubai’s Glam With the occasion of ZAYED’S YEAR CELEBRATION, the first combined ART, CULTURE, BEAUTY & FASHION International Event – “World Fashion Festival Awards” took place between 5 th-7th April 2018 at Palazzo Versace Hotel Dubai. On the fashion side, the event brought International fashion designers to compete in two categories: BEST Collection and BEST DRESS, from world-wide countries: Kelly NG Couture by Kelly Ng (Canada), Mahnoor by Loredana Sandu (Romania), L’Mane by Lina Mane (UAE), Delves-JK by Xu Yue…

MEET    The Content + Connections Agency Fouad Husain, CEO GroupM Pakistan unveiled the Biggest News of 2018 in the advertising world at the MediaCom launch event! “All Agencies of GroupM have a unique culture that reflects our GroupM Vision. At MediaCom we believe that everything starts and ends with our People. This is the cornerstone of our ‘People First’ Philosophy’. Our four global behaviours – Know It, Push It, Share It, Do It, are manifested in all our offices in the global network empowering our employees to reach their full potential giving the BEST to our clients and creating…

The campaign aims at highlighting the challenging lives of truckers and farmers and appreciate their hard work and the person behind the profession Karachi, April 6, 2018: Shell Rimula – the premium heavy duty engine oil launched a new campaign, “What Matters is Inside”. The campaign portrays the daily toils of Pakistani truck-drivers, and farmers emphasizing their tireless efforts put in each day to achieve their goals and reach their destinations safely. The campaign, champions the people within these professions, recognizing there is more to these individuals than what meets the eye. For many, the job of a truck driver…

GroupM has always been the leading agency when it comes to bringing about digital innovations and industry first product launches. Once again we brought together our clients, media agencies and peers to educate on the importance of ecommerce in 2018 through #DigitalDay3 – Ecomm Fest. This time the digital day emphasized on driving conversions via E-tailor partnerships and highlighted the ecommerce eco system. The scope of Ecommerce in Pakistan has grown at an exponential rate over the last few years. In 2017, Black Friday was marked the biggest ecommerce festival online with more than 60,000 orders placed in just one…

Fashion Live, a subsidiary of ThunderBolt Media, organized the Bloggers Meet and Greet powered by BioDerma. This meetup intended to put a spotlight on skincare and the overall skin health in this pollution ridden world. Other than bringing all the bloggers and influencers on one platform, this meet and greet discussed multiple ways through which the overall lifestyle can be improvised. Fashion Live Meet & Greet focused on skin care; where all the MUAs and bloggers shared their skin care routine, experience with multiple products that they have used, and tried & tested ways through which they improved their beauty…

Agreement will create more than 1,800 jobs; partner will invest 4.5billion PKR over 4 years KARACHI, (March 28, 2018) –Nissan Motor Co., Ltd. is entering the Pakistan market through a manufacturing and licensing agreement with automotive partner Ghandhara Nissan Ltd. for local production of Datsun models. The agreement also covers distribution, providing access to a market where demand for new vehicles has grown to more than 200,000 units a year. The move is part of Nissan’s strategy to engage with emerging automotive markets around the world, bringing brands and products tailored to meet rising consumer demand. Sales of the first…

[btnplay icon=”fa fa-play” text=”” style=”circle” el_class=””]Karachi- March 17, 2018: The global career-acceleration program for women, ‘See It – Be It’ was held by Pakistan Advertising Association and Pakistan Advertisers Society, in collaboration with Synergy Dentsu. The program ‘See It Be It’ was launched by Cannes Lions. Being the world’s largest advertising festival began this program five years ago, to address the issue of the under-representation of women at Creative Leadership levels in the advertising industry. The last event held, brought together more than 16,000 attendees from more than 90 countries. The message of the program is simple, yet effective, when…

[Pakistan: Sunday 18th March 2018]: With Pakistan Day 23rd March around the corner, its citizens are gearing up to celebrate and reiterate their passion as well as patriotism towards the nation. On this day, Pakistani’s from across the world revel and re-create the magic that is Pakistan Zindabad. This year one of Pakistan’s leading Rock band CALL and 40 of the most talented drummers (specially labeled The Drummers of Pakistan) and percussionists from across the country have come together for the first time in Pakistan’s history, renewing the spirit of this CHANT. Indeed, 40 Drummers from across Pakistan which include…

Junaid Tariq, Head of Digital Marketing, PTCL, won the award for Best Digital Marketer Award at Social Media Summit & Icon Awards held at PNCA Islamabad on 17th of March 18. The summit brings together more than 250 social media activists from all over Pakistan to share their success stories. A number of renowned digital media strategist’s entrepreneurs and corporate executives also spoke about the role of social media in Pakistan Some of the topics discussed during the summit were pertinent to taking Pakistan to the next level using social media in the globally hyper-connected world today. The topics included…

[Lahore – Monday 05th March 2018]: Gold by Reama Malik will now debut a showcase first of its kind, dedicated to the curation and projection of indigenous craft within high-end design, in collaboration with PEL: introducing the ‘PEL Craft/Design Show with Gold by Reama Malik‘ on Friday 09th March 2018 at PFDC Sunsilk Fashion Week 2018. Indeed Gold Lure is jewellery for the modern contemporary women, casual as well as trendy evening wear all made in pure gold and semi-precious stones. Working closely with Sehyr Sehgal and four designers that include Akif Mehmood, Hamza Bokhari, Shahroz Tariq and Zonia Anwaar,…

Two leaders in their respective fields, Bulls Eye Group and Symmetry Group are in talks for a possible joining of hands. Bulls Eye Group already has strong presence in Advertising and Activation business (with BE DDB and Bulls Eye agencies) and Symmetry Group’s acquisition will help it expand its marketing services offerings strongly into the digital space and build up its influence on the Pakistan’s agency landscape. While, Symmetry Group, a leading digital agency network which operates Symmetry Digital, Iris Digital & Creative Jin outfits, is looking to beef up its creative and content capabilities for its clients and invest…

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Twitter has evolved over the past decade. From offering to express yourself in 140 characters to featuring Photos, Videos, hashtags, polls, reacting with GIF’s and Periscope broadcasts. This allows people to do a lot in a single tweet. However, users took time to learn the art of expressing themselves and getting their message across in 140 characters. On one hand, most of the twitter users are acquainted with this and wouldn’t like it any other way. Others still struggle to tweet with a limitation of 140 characters. Recently, founder of Twitter Jack Dorse, broke the news regarding Twitter’s decision to…

The latest brow trends are making waves in the beauty world. Who would have thought that one can style their perfectly groomed eyebrows in various ways? But makeup artists and beauty bloggers have come up with the weirdest brow trends this year which has taken the social media by storm. Let’s have a look at some of these: FEATHER BROWS Finnish makeup artist, Stella Sironen, is the trend setter for Feather brows as she jokingly posted an image on Instagram. To get this look, all you have to do is part your brows and set the hairs into a feather-like…

Without any doubt, women are acing in the professional world. So, if you want to stay professional and maintain your look that is a complete representation of your work ethics, dress like you own it. To help out with how you should conquer at office while maintaining your boss girl look and without ignoring the latest fashion, we have compiled the list of essentials every working woman must own: A SMART OFFICE BAG: Admit this, no matter how professional we all want to look, laptop bags are out of equation now. This is why, it is important that you look…

Never under-estimate the way you can style your small kitchen. And, if you do have a small kitchen, then I am sure that you are under-estimating its capability of space-saving. Don’t be quick to judge, because with a little intelligence you kitchenette can work just fine for you. Reinvent your kitchen with these space-saving items and see how beautiful your little kitchen will turn with this handiwork: UNDER-CABINET STEMWARE RACK: Tugging all your glasses into one place will always add up a little space to your kitchen. Use this cabinet, so that other utensils may have a breathing space. MAGNETIC…

Fall is just round the corner; updating your wardrobe every year is easy, but putting on a different makeup for an entire season isn’t. Thanks to the 11 new lipstick shades, it is going to be difficult than ever. So, what are you waiting for? Think beyond brick and beige, this fall! POPPY RED: Bite Beauty Amuse Bouche Liquified Lipstick in Flambé, $24. METALLIC VIOLET: Huda Beauty Lip Stribe in Moody, $18. HYDRATING PLUM: Becca Cosmetics Lush Lip Colour Balm in Black Violet, $22. CHERRY RED: Maybelline New York Superstay Matte Ink Lip Color in Pioneer, $9.49. SATIN PINK: Hourglass Confession Ultra…

Sitting is the new smoking, if you haven’t heard this expression ever before, hear it from us now! If you are an office person who sits at a desk all day, that setting might be secretly killing you in a lot of ways. From obesity to heart attack, there are a lot of issues that might surface due to frequent inactivity. Therefore it is necessary to do some body stretching that might remind your muscles to stay active and agile. Here are some yoga poses for those who sit at a desk all day: WRIST STRETCHES: If you are typing…

Between studies, office and home, everybody need a little time out of their usual crammed life. And what could be better than skipping the town with your girlfriends to get rid of the usual grind? But, where should you go will always remain a mystery to be solved. You need to be in your budget, go to some place safe and do a helluva lot of fun. Here is why, we are bringing you 5 trips that every woman should take with friends by Millennial Travel Expert Maggie Stein: SANTA FE, NEW MEXICO: If you want your trip to be…

Celebrity baby have seem to taken over the internet. All you can see is Kareena Kapoor with Taimur Ali Khan, Beyoncé singing her vocals out of her love, or Sarwat Gillani with her bundle of joy. But that is just not it, there are many more celebrities waiting to welcome their small, little babies. Here are some famous celebrities who will be turning mommies this year: Jessica Alba: Our very own Fantastic Four actress was already a family of four, but she is now turning into five. The actress announced the baby on-board in a cute way with her two…