Catwalk Cares launched the video to the #MeinBhi anthem amidst an audience of celebrities, activists and citizens of Karachi at Pi Social yesterday. The #MeinBhi campaign launched at the Lux Style Awards with the support of Unilever last month, is about solidarity and togetherness towards holding your ground against the widespread prevalence of human rights violations in our Country since decades. According to Frieha Altaf, in order to take the song further, a video to associate it with is very important.
The launch event featured the British Deputy High Commissioner; Ms Elin Burns who appreciated the movement and showed her support.
The anthem taken from Shehzad Roy’s song ‘Kya Darta Hai’ is associated with human rights. The song was recreated by a 40-piece orchestra, Faith Studio, and over 32 musicians including Shehzad Roy, Kashmir Band, Fuzon, Natasha Baig, Pindi Boys, Abu Muhammad, Shani Hyder, Lyari Underground, Humaira Channa, Fareed Qawal, Mikki Murshed, Zoe Viccaji, Rachel Viccaji, Aima Baig, Mohsin Abbas, Gohar Rasheed, Sanam Marvi, Amanat Ali, Fakhir, Ali Gul Pir, Fareeduddin and Raziuddin Ahmed. The video was produced with the help of Scribbles, Audio Link and Mind Map.
We applaud this initiative by Catwalk Cares and encourage people to be a part of the movement.