Gold by Reama Malik debuting ‘Gold Lure’ exclusively at PFDC Sunsilk Fashion Week 2018!

[Lahore – Monday 05th March 2018]: Gold by Reama Malik will now debut a showcase first of its kind, dedicated to the curation and projection of indigenous craft within high-end design, in collaboration with PEL: introducing the ‘PEL Craft/Design Show with Gold by Reama Malik‘ on Friday 09th March 2018 at PFDC Sunsilk Fashion Week 2018.

Indeed Gold Lure is jewellery for the modern contemporary women, casual as well as trendy evening wear
all made in pure gold and semi-precious stones. Working closely with Sehyr Sehgal and four designers that include Akif Mehmood, Hamza Bokhari, Shahroz Tariq and Zonia Anwaar, the showcase will highlight the regional craft specific to Pakistan. The collection is divided into four segments i.e. Coral, Feroza, Gold and Pearl.


On this occasion Reama Malik has said “This is our first time we are participating at PFDC Sunsilk Fashion Week. We have participated at PFDC L’Oreal Paris Bridal Weeks.

It is extremely challenging because we are moving away from our hallmark of traditional bridal jewelry. We will be showing Gold Lure; modern trendy and contemporary pieces made with pure gold and semi-precious stones.”

Gold by Reama Malik is constantly breaking new frontiers by being a trendsetter who spends hour’s everyday to complete a design which then goes to the workshop where her expert craftsman’s transform her vision into stunning work of art.


Gold by Reama Malik is a brand which brings love, style and rare elegance to the women who wear it.


Brand hashtag: #goldbyreamamalik

Collection hashtags: #Gold Lure