Jam e Shirin’s New TVC Highlights “Neki Ki Mithas” in Ramadan
Jam e Shirin is considered a staple beverage during Ramadan, and this time around they have brought a new TVC to reflect on Neki ki Mithas.
Jam e Shirin is considered a staple beverage during Ramadan, and this time around they have brought a new TVC to reflect on Neki ki Mithas. The advertisement focuses on the impact of COVID-19 on many marginalised households. The positivity of the TVC is just the motivation we all need to donate and help out one another during this holy month of Ramadan.
Jam e Shirin’s TVC Neki ki Mithas starts off with a young girl asking her mother about breaking their fasts in Ramadan without food. This leads to the mother lamenting about not being able to leave the house due to social distancing to get rations from the family whose house she works at.
As the daughter mentions the lack of work available for her mother, there is a knock at the door. When the mother goes to answer the door, it turns out that the family whose house the mother worked at sent over rations (with Jam e Shirin on top) and the salary for the month.
The idea behind Jam e Shirin’s TVC is that we ought to help one another and share our resources. Such acts of goodness (or neki) are what make Ramadan truly special and sweet.
Read about Rooh Afza and Jam e Shirin’s battle on Twitter here.
About Us:
Runway Pakistan is a complete solution provider for all your marketing communications related requirements. The ultimate hub of infotainment – Runway composes of all the key offerings – Monthly Print Magazine, Digital Magazine, Media Production, Creative Agency, PR Agency and Marketing Consultancy that a brand needs to be seen, heard and known!
Like and follow our Facebook page:
