Lady Gaga To Launch Her Makeup Brand
Lady Gaga Becomes The Latest Celebrity To A Launch Makeup Brand
The pop star singer Lady Gaga made all her fans happy when she released a video on her Instagram with the message of her new and upcoming beauty line, Haus Laboratories, reportedly to be sold in September in 9 countries on Amazon.
This deal means her first business venture with a global outreach. On asking why she chose Amazon she responded that companies would have wanted her to change the brand ideology to fit in the corporate image.
She dropped the news in an interview with the Business Of Fashion along with a video encouraging people to embrace their own ideas and standards of beauty. The three initial products will include multi use color for cheeks, eyes and lips in six shade families. A kit including all three will sell fro $49.
She starts the video with saying that the last thing the world needs, is another beauty brand. But that’s too bad. For Haus Laboratories, Beauty is how you see yourself not how others see you. She adds saying, “We want you to love yourself”.
In another post Gaga also spoke about her struggles in the past of not being able to feel beautiful. she talks about discovering the art and power of makeup and getting inspired from it. Makeup gave her strength and confidence empowering her in multiple ways. This made her who she is today.
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga