Magnum presents ‘A Chocolate Affair’

Pakistan’s premium icecream brand Magnum, brought its much anticipated calendar event to Lahore : The Magnum chocolate party presenting ‘A Chocolate Affair’.

The Chocolate Party is a fashion and chocolate inspired event that has been held annually since 2012. It is a decadent night curated to celebrate creative indulgence. It brings together artists, designers, models, musicians and fashionistas in commemoration of its delectable Belgian chocolate.

The affair took place on Monday, 9th October and brought to Pakistan, for the first time ever, the globally celebrated and award winning chocolate artiste, chocolatier Paul Joachim, more popularly known as The Chocolate Genius. Paul has repeatedly captured audiences worldwide with his impeccable prowess in the manner with which he crafts pieces of art and fashion from chocolate. He created bespoke pieces specifically for this show.

Final touches of finesse by @TheChocGenius. Watch the party live at 8 PM at https://t.co/WeaPIZaSPQ#MagnumParty17 #MAGNUMxPAULJOACHIM pic.twitter.com/UP2PKUFbAQ

— Magnum Pakistan (@MagnumPK) October 9, 2017

Further, at ‘A Chocolate Affair’, The Chocolate Genius collaborated with ace designer and master of theatrics, Ali Zeeshan for a first of its kind fashion and a chocolate inspired installation. Magnum also introduced powerhouse and icon Meesha Shafi as the muse of the evening.

The highlight of the show! #MagnumParty17 #AChocolateAffair pic.twitter.com/C0dap8eWLR

— Magnum Pakistan (@MagnumPK) October 10, 2017

The event showcased fashion collections of Elan by Khadija Shah, renowned menswear designer Muneeb Rizwan and Hussain Rehar. The show also introduced fashion maestros Kamiar Rokhni and Rehan Bashir of the House of Kamiar Rokhni as fashion show Directors and creators of a bespoke piece for Meesha Shafi along with the seasoned musician/producer Meekal Hasan as the show’s Sound Producer.

Here’s Runway Pakistan’s live coverage of the event.