Model stages an unplanned protest during Gucci’s showcase
Gucci model stages an unexpected protest about mental health during Milan Fashion Week.
A model walking Gucci’s showcase during Milan Fashion Week, staged a very unexpected protest while walking the runway. It centered around mental health.
Gucci is no stranger to coming under fire for controversial fashion statements, but it is rarely so that a model walking their showcase calls them out on it.
On Sunday models walked the runway in what seemed to look like straight-jackets, that were reworked to look ‘fashionable’. Model Ayesha Tan Jones was seen walking the showcase, her hands raised with the inscription “mental health is not fashion”.
In a statement the model said:
“As an artist and model who has experienced my own struggles with mental health, as well as family members and loved ones who have been affected by depression, anxiety, bipolar and schizophrenia, is hurtful and insensitive for a major fashion house such as Gucci to use this imagery as a concept for a fleeting fashion moment.”
Jones further went on to say that the luxury brand is using mental health as “props for selling clothes in today’s capitalist climate”, and described the designs as “vulgar, unimaginative and offensive”.
People lauded the model for taking such a stand. However Gucci responded to the model’s statements, claiming that the jackets were a symbol of “the most extreme version of a uniform dictated by society and those who control it.” They also went on to say the clothes were merely to make a statement at the fashion show, and would not be sold.
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