PIA Reduces Mango Export Tariff by 30pc

Pakistan International Airlines (PIA) announced on June 18 that they are reducing the air cargo tariff by 30pc for mango exports. 

One of the most important issues for the exporters of mangoes is low international sales due to COVID-19 pandemic. To reduce the pressure, Pakistan International Airlines (PIA) announced on June 18 that they are reducing the air cargo tariff by 30pc for mango exports.

According to PIA’s spokesperson Abdullah Hafeez Khan, “Pakistani mango is a highly demanded delicacy throughout the world and it is known for its sweetness and quality but unlike kinnow the shelf life of mango is lesser, hence, export by air cargo is the most viable option.”

“PIA is the leader in the air freight segment having more than 50% market share, hence, its contribution in this regard is of paramount importance.”

PIA’s 2019 ad for delivering mangoes across the world

Pakistan exports around 10,000 tonnes of mangoes annually, most of which goes to Europe, the Americas, Gulf and Middle East.

Ghulam Sarwar Mango Export Runway Pakistan
Aviation Minister Ghulam Sarwar

“To kick-start the export process at the earliest and to ensure that the produce remains unaffected by the prevalent crisis, it has been decided that air cargo tariff on mango exports shall be reduced by up to 30% in different weight slots with immediate effect,” Khan stated, adding that the Aviation Minister Ghulam Sarwar directed PIA CEO Arshad Malik to take the initiative.

In addition to this, he stated, “This is yet another step taken by the national flag carrier in a series of initiatives aimed at promoting Pakistan and its products to support the government and the country in times of need.”

Waheed Ahmed Runway Pakistan Mango Export
PFVA Patron-in-Chief Waheed Ahmad

All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) Patron-in-Chief Waheed Ahmed pointed that the discussion was centered around the exports being ruined at Taftan border.

He remarked, “PIA has reduced freight charges and now they are almost half the amount charged by foreign carriers for destinations such as the UK, other European nations, the Middle East and Japan.”

“With such attractive freight rates, it is a must to operate regular flights from Karachi, Lahore and Multan during the mango export season,” he stressed. “If PIA ensures good services, we anticipate that 50% of mango exports will be made through the national flag carrier.”

One of the other problems that the mango growers are facing is the locust infestation, making it a year of possible downturn unless our government brings forth initiatives such as reducing the air cargo tariff for exports through PIA. With this decision, both exporters and the laborers working for them will be able to tackle the COVID-19 pandemic.

 

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