The constant struggle to find stylish shoes that go along with our outfits and provide comfort is no stranger to us. Be it stilettos, peep-toes or even wedges, comfort seems to be quite low on the list of priorities for most shoe brands and it can prove quite painful and troublesome when our feet are covered in blisters after a night out.
To battle this age-old problem, the students of Bahria University Karachi initiated a group project proposing the introduction of casual, comfortable latex foot insoles in the market that would be suitable for all day wear and can easily be set up in absolutely any kind of shoe. Behold; Soley Souls
Besides being increasingly easy on the feet and allowing constant movement without the fear of twisted ankles or pinched toes, these foot soles also offer additional medical benefits. Improved alignment and advanced heel cushioning allows for a great reduction in fatigue rates of the wearer. These soles are custom-built to target the pressure points and provide extra support to the arches of the feet, thereby giving complete lower-body support, increasing blood circulation and even protecting the muscles by absorbing shock.
There are two variables of the insoles available; The Rexene and The Leather form, both improving posture and boosting energy while performing daily working activities.
Soley Soul insoles would be significantly helpful to people who suffer from poor body posture, foot corns, diabetes, arthritis and the elderly in general.
Despite the numerous benefits, Soley Souls insoles will be marketed at a very affordable price range of Rs. 60-80 per sole, which is quite a major difference from the general insoles found in the market that go up to Rs, 1500 and are retailed online for up to $2. These low costs were made manageable by adopting the Blue Ocean Strategy which allows for uncontested introduction of a new product in the market by having such reduced costs that the competing products become irrelevant. This ensures the driving down of costs while creating a solid consumer base.
Soley Souls cares deeply about providing to buyers a high quality product that would prove to be extremely convenient in their daily lives. It’s a high performing, yet insanely affordable asset to have in our daily lives, all the while being super easy to use. What more could one even ask for?
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