Why Is The #ChawaniAthani Getting So Popular On Twitter

As the #ChawaniAthani becomes the top trend on Twitter, we examine closely the reason for why it has become such a talk of the town online.

#ChawaniAthani has become a viral phenomenon on Twitter. The catchy phrase has become ingrained in everyone’s mind.

You cannot help but try to comprehend what this trend is all about. Why is this hashtag so trendy ? What makes it so unique ? Why are people talking about it ?

In this article we highlight the reason for why the #ChawaniAthani  has become so popular with the masses.

1) Sense of nostalgia

Gathering money in a clay made pot is something that we all have done in our childhood. While our reasoning for doing this may have been different, it is still an intrinsic part of all our childhoods.

When people see the hashtag, they get a nostalgic feeling of going back in time, to their childhood. It helps them reminisce about a simpler time when people had simpler aspirations in life such as wanting a new toy.

This strong sense of nostalgia is what draws people to the hashtag and contributes to its popularity even more.

2) A sense of family

Its no surprise that in a conservative country like Pakistan, content that instill a sense of family values are highly popular.

The #ChawaniAthani instantly teleports the user’s mind to their childhood past. A period of their lives when they went around the house asking each and every family member to put money in the pot.

The hashtag brings about former memories of when many generations of a family lived together in one roof. It helps them think about all the fun and joyful times with family members in such a large setting.

When people come across this hashtag on social media, they can not help but use it to describe instances of their past. Which, in return, culminates in the circulation and popularity of the hashtag itself.

3) Hopes and dreams

When we think of #ChawaniAthani, our mind travels back to our youthful days when we collected money for various purposes.

Each of us had hopes and dreams which we wished to achieve through this money. Despite those differing hopes and aspirations, people always had a motivation for why they collected money in a pot.


As the hashtag becomes a trend online, more people start using it to talk about their youthful days of saving money for greater reasons.

4) A case of curiosity

There are times when something becomes trendy online, people have no idea what it is. However, that does not stop them from going on social media to talk about the trendy topic or hashtag.

Many of the social media users are young and have not had the same childhood experiences as more older users. Hence, for them the hashtag is quite strange and different.

Out of curiosity, many will use the #ChawaniAthani to ask questions about what it is and what it entails. This, in return, would contribute even more popularity to the hashtag.

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