YSL, Balenciaga Manufacture COVID-19 Masks
French design houses YSL and Balenciaga announced that they will be producing surgical masks instead of high fashion designs during the COVID-19 pandemic.
French design houses Yves Saint Laurent (YSL) and Balenciaga announced that they will be focusing on producing surgical masks instead of high fashion designs during the COVID-19 pandemic.
Kering, their parent company, announced that they will be following the strictest health protection measures for their workers. The production will go live as soon as they get the permission from the relevant authorities for manufacturing and procuring material. For now, however, they are importing three million masks from China. The group has also made a financial donation of an undisclosed amount to the Pasteur Institute, a private French non-profit, to support research for Covid-19.
Another design house under Kering, Gucci, plans to donate 1.1 million masks along with 55,000 protective medical gowns to help with Italy’s fight against the COVID-19 pandemic. They have already donated to hospitals across Italy struggling to control the pandemic, along with the Hubei Red Cross Foundation in China.
Kering recently stated that they expected to lose several hundred million euros in the first quarter of 2020 because of COVID-19, with hundreds of millions of people worldwide quarantined at their homes.
The decision came after their rival LVMH announced the production sanitising hand gel for hospitals at three perfume and cosmetics factories in France. LVMH had further announced that they would donate 40 million masks.
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