Zindigi and Visa Forge Strategic Partnership to Elevate Payment Solutions

The partnership between Visa and Zindigi-Powered by JS Bank aims to promote financial inclusion and digital transformation and facilitate digital payments.

The strategic partnership between Visa and Zindigi-Powered by JS Bank aims to promote financial inclusion and digital transformation and will facilitate digital payments across the merchant network in Pakistan. 

Zindigi powered by JS Bank signs agreements with Visa, a global leader in digital payments, to introduce innovative payment solutions in Pakistan. This collaboration is a major achievement for both companies, to provide customers with cutting-edge and effortless payment solutions.

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Standing from Left to Right: Mr Andrey Gordienko- Visa Direct Commercialization, Mr. Amaar Shaikh -Director Business Development Visa, Ms. Leila Serhan – Senior Vice President and Group Country Manager for North Africa Levant and Pakistan Visa, Mr. Noman Azhar – Chief Officer Zindigi, Ms. Meena Munawar Khan – Chief Product & Marketing Officer Zindigi ,Ms. Gurdeep Kaur – Senior Director Product Delivery North Africa Levant & Pakistan Visa.

Visa’s extensive global presence in over 200 countries and territories, with over 4.2 billion cards issued worldwide and accepted at more than 100 million merchants, makes it an ideal partner for Zindigi. By combining Zindigi’s expertise in financial technology with Visa’s established network, this collaboration promises to revolutionize the way people transact and manage their finances.

This strategic partnership will enable Zindigi to offer a diverse range of products and services to its customers. Zindigi’s range of card products will encompass physical and virtual debit and prepaid cards, offering customers enhanced flexibility and convenience when conducting their financial transactions. Additionally, Zindigi will offer Banking as a Service (BAAS) to its partners, empowering them to deliver tailored financial solutions to their customers.

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An outstanding customer experience is at the forefront of this collaboration. Users of the Zindigi app will enjoy a seamless and intuitive interface, granting them the freedom to make payments directly from their mobile phones. This convenient and secure payment experience will enhance overall transaction efficiency.

Moreover, Zindigi and Visa will jointly provide Credentials Issuance and Acceptance services. This will enable businesses of all sizes to accept Visa payments through various channels, including online platforms and physical stores. The seamless integration of Visa’s global payment network with Zindigi’s advanced technology will drive growth and expand opportunities for businesses globally.

During the signing ceremony, Meena M. Khan, Chief Product and Marketing Officer Zindigi, expressed her excitement about the collaboration with Visa, highlighting its transformative impact on Pakistan’s financial landscape. She emphasized the shared vision of both companies to deliver innovative payment solutions, enabling seamless transactions. Khan highlighted their commitment to superior customer experience and the partnership’s role in driving economic growth and business opportunities.

Umar Khan, Pakistan Country Manager at Visa asserted that this strategic partnership will introduce new solutions and enhance customer experiences, in alignment with Visa’s vision to improve digital payment options and cultivate a convenient and secure environment for electronic transactions. affirming Visa’s commitment to support it’s partners through providing innovative and reliable solutions and exceptional benefits that facilitate a seamless transition for customers, making digital payments an intuitive and preferred choice. 

Visa Inc. 

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payment network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at About Visa, visamiddleeast.com/blog and @Visacemea  

About Zindigi

Zindigi powered by JS Bank is a digital banking initiative targeted towards Gen Z and millennials, who value their independence and want to control and operate things their way. Zindigi is the first-of-its-kind customizable mobile app with an ethos of giving complete control of the digital bank to customers and the look & feel of their app. It offers Gen Z and millennials savings and investment products. The fintech goes by with the slogan “Simple Karo” reflecting their objective of making the consumers’ lives simple.  It is the only Digital banking experience in Pakistan offering both, a full-fledged account to be opened digitally and a master debit card that can be used both internationally and locally. For more details visit, www.zindigi.com

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