Breakout’s Trailblazing Faebles Campaign
From exemplary production, concept and videography to the chic pieces, Breakout's spring-summer 2021 Faebles campaign has earned the title of trailblazing.
As the summer heat approaches Pakistan, our wardrobes require a fitting addition to clothes. With numerous new summer collections in stores, it can get quite difficult to choose. Breakout’s latest summer 2021 campaign, Faeble is- without a doubt- setting the bar high in terms of creativity and production.
Sloganed, ‘Let Breakout take you to a land far far away,’ the Faebles campaign takes inspiration from characters of various stories in the literary world- the Little Prince, Alice from Alice in Wonderland, The Nutcracker and Velveteen Rabbit. Breakout’s Faebles uses these different parables, fables stories of fairies that seem are from distant lands. This beautiful amalgamation of modern fashion with literature to inspire a collection is a very new and creative idea to the Pakistani fashion industry.
Breakout's Trailblazing Faebles Campaign - Runway Pakistan
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With the expertise of concept and art direction maestro, Hashim Ali, and Mehek Saeed’s discerning eye for modern fashion, Breakout was able to successfully execute the trailblazing concept of their Faebles campaign. Both these individuals are gurus in their fields and are taking the industry with the storm while getting major campaigns of top Pakistani brands.
Moreover, Breakout features the new wave of young models that are slowly making their way to the top. These include Khushhal Khan, Farhan Khan, Muizz Ali Khan, Shuja Ameerzada, Hiba Ajaz and others. These fresh new faces were the ideal choice for this campaign as they have justice in delivering the beautiful and artistic concept behind the Faebles campaign.
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