Karachi Food Review: Your Go To Forum For Genuine Food Reviews
Karachi Food Review is one of the most well-known and trusted food review groups on Facebook and was recently nominated for the Annual Culinary Awards.
Karachi Food Reviews (KFR) is a growing Facebook group that brings a city of foodies – Karachi – to a single platform – to provide honest and unbiased reviews of restaurants around the city. KFR is much more than just a group; its a brand, its a voice of foodies of Karachi – it is a platform for food providers to win hearts of prospect customers by taking the single most important marketing tip … Voice of the Customer!
The group was founded by Muntazir Haider back in the year 2014 – Muntazir is an entrepreneur, a seasoned business consultant and a coach – and a known visiting faculty in a number of Business Schools. Muntazir is CEO & Co-founder of The Brand Consultants, and a Senior Partner at Michael & Parker Business Solutions – a global icon in the category of Management Consultancy. Co-founder and CEO of the group is Yeriha Zehra – who bags years of corporate experience and is a seasoned marketer herself having worked at top-class brands like UBL and PSO – and is heading the marketing function at The Brand Consultants.
It is true that in today’s day and age, there are several food review groups on Facebook; but Karachi Food Review stands out amongst the rest by breaking through the content clutter. Other online food review forums lack real, candid opinions regarding restaurants in Karachi. More often than not, eateries, along with multitudes of home chefs in Karachi go unnoticed, when they could garner praise and appreciation from the masses, which is made possible through KFR’s channel which aids in promoting their work. Due to their ambience, high-end restaurants with ordinary to mediocre food quality receive all the attention.
The mission of Karachi Food Review is to provide a forum that encourages frank evaluations of neighbourhood restaurants and cafes across Karachi, as well as support the expansion of emerging eateries. Another stand-out factor is that they don’t entertain paid reviews from bloggers or influencers, which has become a norm otherwise. If the group is approached with brand campaigns, the team makes sure that the campaign is worth it and a decision is made after rigorous research. It’s important to keep in mind that KFR gives preference to reviews which are free of bias, to stay true to their audience.
Since its inception, Karachi Food Reviews has brought together over 30,000+ members with around 8 to 10 reviews posted on a daily basis. KFR is a private group, and hence, all the group posts are monitored regularly, to verify that the rules of the group are being followed. Not only this, but KFR makes sure to promote home-based and small-scale food ventures along with highly known ones. The group is planning on pursuing several projects with notable brands in the near future, which the team is tirelessly working towards!
KFR has a vision that intends to see the group flourishing in times to come and invites the residents of Karachi to post honest reviews of every restaurant in the city of lights. Everyone should be aware that passion for food never dies; from tiny street vendors to large, opulent restaurants- it transcends all!
KFR’s vision and style of running their food review group made them won the “Rising Digital Food Review Community” in The Annual Culinary Award 2022.
The event is considered the biggest and prestigious award show in the food industry attended by big celebrity chefs and top national food brands of food industry appreciating hard work put up by people belonging to food industry and restaurants.
This year the award was scheduled on Chef’s day celebrated on 20th of October at PC hotel Karachi. The jury of the culinery award consisted of top industry chefs and MasterClass Pakistan’s founder, Usama Ahmed who is a great name in itself in the industry. the award function was attended by renowned brands, Shaan, Shangrilla, Young’s to name a few, who also shared their experiences and contribution to the food industry. the guests also included famous Pakistani chefs like chef Mehdi, chef Gulzar, Chef Zarnak and many more. Usama made sure that his star studded The Annual Culinary Award had entertainment factor so the musicians and comedians were there to keep guests amused.
This year the TACA also added several other categories in their award show including the appreciation for food bloggers, photographers and communities on digital medium. KFR bagged their award that night for rising digital food review community competing against several other prestigious review communities nominated for the category.
It’s important to note, that this is one of the many achievements under their belt, there are lots more to follow for the esteemed Karachi Food Reviews Group.
Stay informed about the latest eateries in the city of lights by joining the KFR Group!
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