Reckitt Benckiser (RB) joins hands with PM’s “Clean Green Pakistan” Movement

Reckitt Benckiser (RB) Pakistan, makers of Dettol and Harpic, has announced its collaboration with Prime Minister Imran Khan’s “Clean Green Pakistan” movement. The announcement was made to ensure a cleaner and healthier Pakistan was made at a beach cleanup held at the Seaview Beach Karachi.

This beach cleanup was part of the several cleanliness drives initiated across the country on October 13, 2018. The event was attended by Mr Imran Ismail, Governor Sindh, along with other dignitaries from the Governor House, Fahad Ashraf, Chief Executive, RB Pakistan and volunteers from the RB team.

Imran Ismail said, “Pakistan generates 48 million tons of solid waste a year, approximately 77,000 tons per day, mostly from major metropolitan cities. A Clean Green Pakistan is impossible without us Pakistanis taking ownership of our streets, neighbourhoods and cities to ensure cleanliness. I fully support this movement and I encourage others to join the cause by simply ensuring proper disposal of their waste.”

Talking about this collaboration, Fahad Ashraf, Chief Executive, RB Pakistan, said, “We are fully committed to supporting Prime Minister Imran Khan’s vision of a cleaner, greener Pakistan. RB on its own has been leading several initiatives to improve health, hygiene and cleanliness conditions within the country. This collaboration now with the Ministry of Climate Change, Government of Pakistan and WaterAid will set a unique example of a public-private partnership to further our aim of a Clean Green Pakistan, a healthier Pakistan.”

RB Pakistan will be organizing several initiatives across the country following the launch of this movement. The Company has been working on mobilizing communities and inculcating behaviour change towards cleanliness under its vision of “Hoga Saaf Pakistan” since August 2017. The Company educates millions of children and mothers in both rural and urban areas on the importance of hygiene through different interventions.



‘Clean Green Pakistan’ will focus on reducing solid waste disposal, creating landfill sites, mobilizing youth and reducing open defecation through maintenance of public toilets.