Rio Blueberry Magic Campaign Review
Peek Freans is back with the country's favourite cream biscuit brand ‘Rio’. This time Rio has launched a new flavour- Blueberry Magic for a limited time.
About 3 weeks ago on October 2, Peek Freans Rio first teased the launch of their new flavour in three separate Instagram posts. “Hold on to your hat! A magical treat is coming your way…”, Rio wrote.
On October 4, Rio revealed the new flavour, ‘Blueberry Magic’ to the nation. They received a lot of positive feedback. The Television Commercial also aired the same day which was quite interacting and fully animated. The commercial involves Obos, Liya and Studee, showing them play magic tricks and discovering their new favourite ‘Blueberry Magic’.
One thing that Rio has stayed true to is that their Television Commercials do not involve any human elements. This always sides in their favour as it helps them in successfully targeting their desired audience. The fun and interactive advertisement catches the attention of the young- the age group that is their main target.
Moreover, in terms of marketing, they have done a pretty good job as well. The product is advertised on different billboards over the country. Moreover, Rio’s social media accounts regularly post interactive videos and pictures promoting the new ‘Blueberry Magic’.
The use of these mischievous animated characters is also another strategy working in their favour. Rio has been introducing new and exciting flavours that will be appealing to their customers.
The launch of the brand’s Blueberry Magic will be supported by a 360-degree communications strategy which aims to add a refreshing twist to ‘fun-time’ with Rio’s trio of crunch, cream, and flavour.
The biscuit itself has a very good taste as it incorporates the perfect balance of sweet and tangy filling sandwiched between the signature crunchy biscuits.
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