Unveiling the Secrets of Beauty Care: Exploring Cosmo Group Pakistan
Cosmo aims to not only show beauty on the outside through it's state-of-the-art products and brands but also on the outside through it's amazing community.
There is no doubt about the fact that the Beauty and Personal Care industry has become pretty saturated. Products like L’Oreal Paris, Nivea, Gillette, and Estee Lauder have taken the entire industry by storm. But despite these large conglomerates holding the market by the throat, Cosmo Group Pakistan aspires to do different.
Cosmo Group aspires to not just show beauty on the outside with their products but also the beauty on the inside with their actions, events and social work. In the pursuit of self-expression and enhancing one’s appears, the cosmetics and beauty industry plays a vital role and Cosmo Group understands that better than anyone currently in that business.
WHAT IS COSMO GROUP PAKISTAN?
Cosmo Group with its unwavering commitment to quality, innovation and customer satisfaction, has become a leading force in the beauty and personal care industry. From its humble beginnings in 2001 with the sole objective of providing world renowned products and brand to Pakistani customers to now having a strong foothold in 10 major cities in Pakistan over the past 22 years since its conception.
It’s strong reputation of being committed to providing Pakistani consumers and professionals with only the best brands. Under its visionary director, Imad Sayeed, Cosmo has flourished and gone beyond what the team couldn’t have imagined back in 2001.
Under Mr. Sayeed’s visionary quest to make sure everyone gets to receive only on the best products, Cosmo now has a widespread distribution network spanning all major retail stores, salons and spas, as well as online stores, showing its capabilities to stay with the times and also taking the advantages of e-commerce.
WHAT DOES IT DO AND HOW?
Cosmo believes in an education-based sales strategy and it has worked well for Cosmo for a long time as it helps make its prospects better and keeping the customers informed.
The main thing that cemented Cosmo’s position in the beauty and personal care industry are international products such as Biologique Recherché treatments (which are based upon a personalized dermo-cosmetic diagnosis following analysis of your Skin Instant©, to ensure they match your needs), Nioxin (which work as effective thinning hair and scalp solutions), Batiste (a dry shampoo brand that refreshes your hair between washes) as well as others such as Eufora, Nuface, Hydroflasks, Eminence etc.
All the products that Cosmo provides all across Pakistan, whether they’re normal consumers or professionals (saloons and spas), Cosmo provides them all across the vast fields of hair care, skin care and nails. Cosmo remains committed and steadfast in making sure it makes a statement for its customers, whether it’s the office, the gym, or even school accessories to bike rides with their kids.
Cosmo doesn’t simply act as another capitalistic beauty corporation but it operates with care and heart at its highest priority. Cosmo’s goods are consistently tested with clinically proven results to make sure their brands and products are of the best quality. An example of this is when Kora’s (another brand that Cosmo supplies) Turmeric Brightening and Exfoliating Mask was tested two times weekly over a 2-week period, with test results showing that 98% said that their skin texture was much improved, 91% saying their complexion looks more youthful, 94% saying their skin looks brighter, while 89% noticed a minimized appearance of pores.
Cosmo’s community is a strong factor for them, and they make sure their community feels that way. From its products to multiple events to workshops and training, Cosmo makes sure its community feels included and feel their voices heard with Cosmo. Cosmo’s social media platforms make sure they remain in contact with their community and making it an interactive experience for all the people who use their brands and products. The community is the heart of any organization and Cosmo makes sure of that. Cosmo performs QnA and Rapid-Fire sessions on its Instagram.
Cosmo also does a lot of giveaways and events as well such as Valentine’s giveaways, Women’s Day giveaways etc. as well as events for inclusivity for people from all walks of life. Recently Team Cosmo and Karachi Down Syndrome Program partnered up for an event for people with Down Syndrome in Karachi and to provide them with a fun day full of nail art and cute hairstyles using all the creativity from Team Cosmo. Cosmo also held a Women’s Futsal tournament earlier this year. No one can deny the fact that Cosmo doesn’t have heart.
Overall Cosmo is an organization that aims to prove that we are as beautiful on the inside as we are on the outside and Cosmo aims to show that beauty to the world through its brands and its community.