Zara is Receiving Backlash Over its Recent Campaign for Their New Collection

Supporters of Palestine have demanded a boycott of Zara after the retailer's most recent promotion went viral for emulating the devastation of Gaza.

Zara, a Spanish apparel brand, is experiencing negative internet feedback on its most recent promotional campaign. On social networks, users have criticised the advertisement, seeing the resemblance to the damage in Gaza.

Model Kristen McMenamy is seen in the “The Jacket” campaign, which is an element of the brand’s Atelier line, holding a dummy that has been wrapped in white fabric while other models seem to be missing limbs. The pictures show her surrounded by debris.

Zara says the Atelier line is “a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression.” However, several people and organisations have responded negatively to the ad, with many voicing their displeasure on social media.

A perceptive observer further claimed that one of the plasterboard bits in the frame of the pictures is fashioned like a map of Palestine.

Zara has not responded to the allegations with an official comment. The most contentious image from the campaign, which showed McMenamy clutching a “body” covered in white blankets, seems to have been taken down from X and Instagram Zara accounts.

“Call me insane but Zara’s new collection can’t just be a coincidence like there’s no way this is the advertising during these times when there’s a genocide going on,” said one X user, casting doubt on the motivation underlying the advertisement’s visuals and chronology. There have been demands for a boycott of Zara due to the widespread indignation.

Along with this most recent campaign, another post charged the term of discriminating against customers to deter stealing.

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