Zara Noor Abbas Siddiqui Is The New Brand Ambassador For ST London
ST London has come out with some stellar news. They have announced that Zara Noor Abbas Siddiqui will be the new brand ambassador.
If you love wearing makeup and believe in women empowerment, ST London and Zara Noor Abbas-Siddiqui have just come out with the perfect #OwnYourLook campaign. Zara was recently announced as the brand ambassador for ST London as the campaign’s first leg has gone live on digital, with extensive PR and on-ground branding support, followed by a full burst on ATL. The announcement was made through official social media pages of the brand and its ambassador with a caption that said: “You’re free to be YOU. Your originality lies in being BOLD. Just like her.” This was accompanied with a poster featuring Zara with a bold lip from ST London.
Zara is someone frequently attends red carpet events and has consistently impressed everyone with her looks. She is the epitome of class, integrity and boldness while staying true to herself. She is also a major part of the Pakistani media industry and never fails to make an impression, whether that’s with her outstanding acting or her stunning fashion sense.
ST London is a famous cosmetic brand that has been around since 2001 and it is constantly innovating along with finding ways to make life better for its consumers. They offer the largest assortment of colors and professional cosmetic products including makeup and nails. The brand’s new #OwnYourLook campaign is a welcome start to their brand relaunch with a positive and empowering message for women of all ages.
For the longest time, brands have used subliminal ways to put down women and create insecurities in the way they look. However, the modern women are aware of the ways advertisements influence consumers. It is now time to let women know that they are beautiful in their own skin and can surely pull of anything with confidence. ST London tells them to #OwnYourLook in a bold, confident, and empowered way. Instead of pointing out their flaws, this campaign makes women accept themselves and offers a solution to elevate their looks rather than changing them.
Zara Noor Abbas-Siddiqui considers ST London as her go-to brand for the same reason. The brand is helping women live their best lives and this is backed up by a credible brand ambassador who stands true to her word. This association puts ST London a class apart, just the way you are!
In a time where social media is a huge reason for creating self-doubt and self-esteem issues, this campaign feels like a blessing in disguise. It understands the women of today and empowers them to the best of their ability. Zara herself is an advocate of positivity and empowering women which makes her collaboration with a brand like ST London, all the better.
#OwnYourLook by truly making it your own and accepting yourself as you are. You are free to be yourself and that too with utmost confidence because there is no scale to measure beauty, no matter what people say. Empowered women are beautiful women, and this is what ST London x Zara Noor Abbas Siddiqui are all about, with this amazing brand relaunch.
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