Often overlooked, a major practice that is obstructing the youth and young adults from pursuing their passions and striving for something non-conventional is the lack of trust extended by their parents. Shoop Noodles has picked on this issue in their latest Trust Tou Must Hai campaign.
Shoop’s latest Trust Tou Must Hai campaign is supporting teenagers by stepping in to bridge this gap. Check out the TV commercial here:
Shoop Noodles have primarily focused on encouraging parents to shift their perspective and view life from the lens of the GenZ. The TV commercial highlights everyday situations such as when parents repeatedly criticise their children for using their cellphones. While it may be necessary on certain occasions and the matter is quite subjective, it is imperative to allow children to make their own decisions- although always under supervision. In a nutshell- Shoop Noodles is asking parents to be a bit more empathetic and give their children some freedom.
The Trust Tou Must Hai campaign is outlining how our elders might not always understand what we young people want, but a little touch of passion and flexibility convinces them just enough.
After airing, Shoop Noodles managed to achieve what the Trust Tou Must Hai campaign set out to do. The TV commercial initiated a larger conversation when celebrities and influencers began posting about their own experiences of lack of trust between two generations.
To name a few, Saboor Aly shared how a lot of trust from her family and friends helped her become a successful entrepreneur, Iqra Aziz went down memory lane to the time when she had to convince her mom to trust her career choice. Others included Nimra Khan who revealed that her family’s trust helped restore her spirits after a terrible event.
Shoop Noodles have definitely done a remarkable job with their latest campaign. It is throwing light on an issue that is often undermined and overlooked.
About Us:
Runway Pakistan is a complete solution provider for all your marketing communications-related requirements. The ultimate hub of infotainment – Runway composes of all the key offerings – Monthly Print Magazine, Digital Magazine, Media Production, Creative Agency, PR Agency, and Marketing Consultancy that a brand needs to be seen, heard, and known!
Like and follow our Facebook page:
Runway Pakistan
Read our previous article:
Instagram and Facebook are IOS’s Most Invasive Apps